A Brief History of Television Advertising

It All Began With Radio

Broadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to explore this medium as a way to get their message across to the masses. If one has to choose a single event that began the era of radio broadcasting, it would probably be the radio program broadcast by station WEAF in New York City on August 28, 1922 This was a ten-minute advertisement for suburban apartment housing. By Christmas of that year, several major New York department stores joined the fray and were running advertisements for their stores.

Advertising

By the late 20's radio advertising had advanced in a dramatic way. It was now dominated by advertising agencies who took control of the schedules by buying the available air time and selling it to their customers. They also handled the creative aspects of the commercials and programs and in fact even created entire series that were designed to sell one product or another. These efforts paved the way for the genesis of television advertising that would begin in a few more decades.

A Brief History of Television Advertising

The Era of the Single Sponsor

Full time telecasting didn't really take hold until 1948 as it took that long for the United States to recover from the Depression and World War II. At that time, the number of television sets reached the critical mass necessary to be considered a medium that could reach the masses. As television was a totally new phenomenon - i.e. offering both sound and moving pictures, the advertising industry moved into this arena cautiously as they were not sure what methods would work best to promote their clients products on television. In other words, should it still be treated as radio advertising but with pictures thrown in or would an entirely new approach need to be taken to reach the television audiences in a meaningful and effective manner?

After study and many surveys, the advertising agencies determined that the most effective way to reach consumers with a strong message would be by creating shows that featured a single product or a line of products from a single company. From this concept arose the typical television shows of the 1950's including such titles as Kraft Television Theater, Colgate Comedy Hour, and Coke Time. As with radio, these television programs were produced by advertising agencies for their clients rather than the studios as is common practice currently.

This practice worked really well for the clients for a while. But as the television gained more popularity and there were more people watching it, the television networks were raising the costs of doing business (i.e. more eyeballs = more total dollars spent to reach them all) and this upward pressure on the cost of delivering a production over the television (plus the ever increasing costs of creating new content) forced a massive change in the relationship of all the parties: the advertising agencies, the clients/sponsors and the television networks. A solution had to be found if this very powerful advertising medium was to continue to be cost effective for the sponsors.

Enter the Era of Magazine Concept Advertising

NBC executive Sylvester L. "Pat" Weaver came up a with a solution that would work and would also be very favorable to the networks. He introduced the "magazine concept" of television advertising. In this arrangement, the sponsors would purchase blocks of time (typically one to two minutes) in a show rather than be a sponsor for an entire show. This idea would allow a variety of sponsors - up to four was the number imagined - for a show. Like a magazine, the networks would now control the content as no one advertiser would "own" a particular show.

Like all new ideas, this one was originally resisted by Masison Avenue but after a bit of experimentation, they found that this method would work very well for a variety of packaged-goods companies manufacturing a cornucopia of brand names, such as Procter and Gamble with such disparate products as Tide (laundry detergent), Crest (toothpaste), and Jif (peanut butter).

By 1960, the magazine concept dominated television advertising, as it has ever since. Instead of relying on audience identification with a specific show, sponsors now spread their messages across the schedule in an effort to reach as many consumers as possible. The ability to spread their advertising dollars out to reach a broader segment of the population proved to be very effective for the sponsors. Where once they were locked into a specific time block every day or every week on a particular network, they could now choose the times and the networks where they wanted their message to be seen.

This evolution of magazine concept advertising is truly the birth of most modern television advertising. The one exception is the infomercial which is really a throwback to the sponsored show model used in the early days of television advertising.

A Brief History of Television Advertising

Want to relive your favorite classic TV commercials? Be sure to check out our Classic Television Commercials From the 30s to the 60s Film Library.

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Internet Advertising Cost

A question I get a lot is "What does it cost for Internet advertising?" I'm almost tempted to tell people, whatever they want to spend. But I realize that there are those of us new to this game who don't really know what the various costs of advertising on the Internet can be. While this article is no way all inclusive, as there are just too many ways to advertise online, it should give you a good head start to Internet advertising costs for the most common forms of advertising.

Since most people are really looking for free sources of advertising, let me start off with those first.

Advertising

If you are looking for advertising avenues that won't cost you anything and still bring you some results, your best bet is to go with article marketing. Article marketing, in theory, is very simple. You write articles that pertain to your target market and product, submit them to article directories and bring traffic to your site through the link in the article that you'll include in your author bio. This method is very effective if done right and as I said, it doesn't cost you a thing. The only drawback is that this form of advertising is relatively slow to bring results.

Internet Advertising Cost

If you're looking to actually spend some money and get results a little faster, one of the most cost effective ways is to host your own FFA site. You can do this for as little as a month. What hosting an FFA site does is it allows you to send out your daily advertising message to people who post their own ads to your site. This is a great way to reach other people who are involved in Internet marketing. This is a very cost effective way of advertising as you can host about 10 sites a month for under 0.

If you're looking to spend a little more money and get the most targeted traffic that you can get online, your best bet is to go with Google Adwords. In a nutshell, AdWords is a system of advertising where you put up a 3 line ad based on certain keywords that you want to target and pay for this ad only if a person clicks on it and goes to your site. The amount you pay per click will depend on how targeted the keyword is and the competition for that keyword. For the most part, the most expensive keywords, per click, are those for make money online opportunities.

As I said, this list is by no means complete. If you're interested in learning more about Internet advertising, there is a resource in my signature that includes every form of popular advertising on the Internet. You'll find it quite a good read.

Internet Advertising Cost

To YOUR Success,

Steven Wagenheim

Tired of the Internet advertising jungle? Don't know where to spend your hard earned dollars? Visit my site at http://www.honestincomeprogram.com/ciag.html and check out my own "Complete Internet Advertising Guide" that I personally wrote. It will teach you everything you need to know about Internet advertising.

Benefits of Radio Advertising

Marketing plays a vital role in any business and can ultimately determine the success or failure of a company. Although some perceive radio advertising to be too expensive for small businesses, and perhaps even an obsolete medium to reach audiences, they could not be more wrong. In fact, radio advertising is affordable and has proven to be the most effective medium for delivery of advertisements to targeted audiences.

Audience- Potential Customers

Advertising

In the United States, about 95% of people listen to the radio on a weekly basis. People wake up to the radio in the morning, listen to the radio on the way to and from work, hear it while at the workplace, and may stay up to hear the late-night talk shows.

Benefits of Radio Advertising

Radio talk programs, morning shows, shock-jocks, and listener call-in shows all provide an enormous audience base for you to advertise your product or service.

Targeting your Audience

In addition to the sheer size of your potential customer base, radio advertising provides an effective way to specifically target your prime audience. Every radio station appeals to its own unique demographic. Some radio stations are liberal, some conservative. There are religious stations, children's stations, and sports stations. This natural division of interests into specific listener groups makes radio the prime medium to selectively target your specific consumer base.

Not only do different consumer groups divide by station, but by listening times, as well. It has been shown that the majority of adults listen to the radio to and from work, while younger listeners are more often tuned in during the afternoon, after school. This means that if your business offers sports equipment for kids, then you can choose to advertise at 4:30 in the afternoon, on the children's stations and sports stations.
Budget

Radio is actually an extremely cost-effective medium for you to advertise your business on. Radio spots can require a smaller budget than advertising in newspapers and magazines. In addition, your radio ads can be more comparable to larger competitor's ads, since there is no cost of competing visually with them, such as with television ads.

Effectiveness

Perhaps the biggest benefit of using radio advertising is the effectiveness of ads on listeners. Radio is perceived as the most intimate of advertising mediums, because people are so often alone when listening to the radio, such as when driving to and from work.

Also, people usually tend to develop a personal relationship with their favorite radio stations and programs, more so than television. As a result, people have been found to be more accepting of radio ads than of any other type of advertising media. This intimacy provides an opportunity to contact more personally with consumers, and to arouse emotions in the listener which, if all goes well, will increase the chance of a sale.

Benefits of Radio Advertising

Mr. Oliver is a marketing agent for WfofR Media Services. The spot media buying giant provides spot media buys for their national clients. For more information on their media buying services please visit their website.

Radio Advertising Costs

Radio Advertising Costs: How Much Should I Spend?

"How much should I spend on radio advertising?" "How do I know I am getting the best radio advertising rates?" "What radio stations should I advertise on?" "What are good and bad radio advertising prices?" "How many spots should I air on a radio station?"

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Honestly, there is so much confusion about radio advertising floating around - I can't blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is - radio advertising is not mysterious. It just helps to know how it works.

Radio Advertising Costs

Effective radio advertising relies on two major components - the message (the radio commercial itself), and the media (that the radio spot airs on).

The Message

Let's look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, I am assuming that all call centers, fulfillment, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.

The advertising industry is full of voice talents, radio personalities, DJ's and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.

The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.

So...what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the 0 to 00 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.

The Media

For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. I will try to simplify the mystery of radio media buying as much as we can in this small amount of space.

A good radio advertising buy focuses on a few different things:

* Finding the best radio stations in a market that match your customer's demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).

* Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?

* Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money

Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.

Here is how to basically determine how much to spend on radio advertising costs. Within the market you want to advertise in, find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After selecting a group of radio stations, contact those stations to let them know you are thinking about advertising on their radio station. Ask for specific data from the radio stations called "rankers". This is ratings data that most radio stations can provide based on specific requirements requested. From this point, you can get a good idea which stations perform the best in your target demographics.

Once you have narrowed down the radio stations to just a few that will effectively reach our target customer, request a proposal based on certain criteria - dayparts, frequency goals, etc. From these proposals, see who reaches the target audience most efficiently - using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, ask the station to resubmit a more competitive proposal. Ask about added value. Yes...it is quite time consuming...and yes it is tough to know if all of the station's radio advertising rates are too high. You really have to know the market and the going rates. (This is where having an experienced agency is extremely beneficial!) An agency can compare proposals against historical figures to determine if radio station prices are in line with market averages...then negotiate, and help execute the purchase.

Great...but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as 0 per 60 spots in a top market like New York City, or as low as per 60 spots in Kerrville, TX. How will you know what to spend?

Here's a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive - Monday through to Friday, and two spots on Saturday and Sunday. That's nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level (meaning the average listener to a station will hear the radio commercial a certain number of times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*

*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Does not factor in added value, ROS schedules, bonus spots, etc. Different combinations of dayparts on different stations may cost much less.

* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)

Expect to pay from 00 to 00 per week/per station for a top performing station.

* Markets 6 - 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)

Expect to pay from 00 to 00 per week/per station for a top performing station.

* Markets 21 - 50 (ex: Denver, Cleveland, Kansas City, etc.)

Expect to pay from 00 to 00 per week/per station for a top performing station.

* Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)

Expect to pay from 0 to 00 per week/per station for a top performing station.

* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)

Expect to pay from 0 to 00 per week/per station for a top performing station.

You may be saying, "Wow! That can be expensive". In some cases it is! These are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, it is recommended that you are able to commit to the range of minimums.

Leftovers?

Notice nothing has been mentioned about remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, it is strongly suggested that you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots - bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT. I am a firm believer that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.

Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks or some other length of time). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that's reality.

The Total Cost

You may be thinking, "So if I want to run a spot on three top Houston radio stations, I should expect to pay 00 for a commercial, plus 00 per week per station...that's ,000 for one week's worth of advertising!" That's true, and may be just what it takes to reach several thousand potential targeted customers. The real question is, "How much money can you make off a few thousand potential targeted customers?" Is it more than ,000 a week? ,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.

It works even better when you let a professional advertising agency reduce that cost even further. Let the agency get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price plus great added value.

Radio Advertising Costs

M. Bruce Abbott is Creative Director/Partner of Radio Lounge, a radio advertising agency located in Houston Texas. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, media buying and monitoring of your radio advertising campaign.

If you are thinking about advertising on the radio, let the experienced radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio.

Call toll free, 1-866-4-AUDIO-9.

OR visit http://www.radioloungeusa.com

Remember... Radio Advertising Works - when done right, it can achieve powerful results.

Fifteen Advertising and Promotional Ideas

Every successful company uses some sort of promotion to influence certain audiences, usually customers or prospects, by informing or persuading them. Reasons for promoting a business include: increasing visibility; adding credibility to you or your company; enhancing or improving your image and bringing in new business. The following cost-effective, easy-to-execute ideas have the power to increase sales in a way that conventional advertising cannot. The key is to find the methods that are appropriate for your business, marketplace and professional style.

1. Contests

Advertising

As one example, a cookware store decided to sponsor cooking contests. After sending out a press release announcing a competition for the best cookie or chocolate cake, a mailing went out to the store's customers soliciting entries. Food editors, professional chefs and cooking teachers were invited to be judges. Both the winners and the winning recipes were publicized. Essay and design contests are also possibilities, such as a furniture store establishing a prize for student furniture design. Pie-eating, pancake-flipping, oyster-shucking and grape-stomping contests make sense for restaurants. Dentists can hold smile contests, while video rental stores can stage movie trivia quizzes.

Fifteen Advertising and Promotional Ideas

2. Newsletters

Another good way to promote, particularly for brokers, banks and business consultants, is through newsletters. Newsletter articles demonstrate how much you know about your field and do so in a low-key, informative way. They also help keep your company high in the consciousness of your prospects.

3. Demonstrations

Demonstrations are an option to attract people to your place of business, to show them how to best use your product and to establish your credibility. A retail-wholesale fish outlet holds cooking demonstrations twice a week, featuring a different restaurant chef each time and attracting substantial crowds. Recipe cards are even given out. Wallpaper demonstrations, fashion shows, gift wrapping, refinishing and computer demonstrations have all worked well for retailers who were selling products associated with them.

4. Seminars

Often more appropriate for business-to-business marketing, seminars are the commercial side of demonstrations. If you hold a seminar, follow these rules for success:

1. Schedule the event at a time that is convenient to most attendees.

2. Be specific in the invitation about when the event begins and ends, who will be there and what the agenda is.

3. Follow up the invitations with personal phone calls.

4. Charge for seminar entrance to give it a higher perceived value.

5. Follow up after the event to get people's reactions.

5. Premiums

Also called an advertising specialty, a premium is a gift of some kind that reminds your customer of you and your service. There are thousands of premiums from which you can choose: key chains, coffee mugs, refrigerator magnets, baseball caps, paperweights - just about anything that can be engraved, imprinted, silk-screened or embroidered with your company name and phone number.

6. Speeches

Depending on your topic and your market, you might want to speak before chambers of commerce, trade associations, parent groups, senior citizens or other local organizations.

7. Articles

Another possibility is to write an article for a trade journal, reprint it and mail it off to your friends, customers and prospects. Well-crafted articles position you as an expert and are a particularly good way to promote a consulting business.

8. Bonuses

If you have a restaurant, give away a glass of wine with dinner to introduce a new menu. If you sell to retailers, give them a display fixture with the order of a gross. If you sell office supplies, give away a new pen with a sizeable purchase. If you're in the cosmetics business, offer customers a free sample blusher when they buy mascara and lipstick.

9. Coupons

For best results, the price break should be significant - at least 15 percent. Coupons are one of the least expensive ways to develop new trade and are an excellent tool for evaluating advertising. However, one theory holds that coupons draw people who only buy discount and never become regular customers, so be sure to monitor the results.

10. Donations

Donating your product or service to a charitable cause often results in positive exposure to community leaders, charity board members, PTAs and civic groups. While consumer products are desired most, many organizations also look for donations of professional service time. If you have a restaurant or a large meeting facility, consider hosting an event for a charitable organization. This strategy works best if volunteers for that charity are potential customers.

11. Samples

No matter what you do to promote your business, giving potential customers a sample is an excellent way to attract attention and make a positive impression. In many cases, it makes just as much sense to spend your marketing and advertising dollars on giving out your own products instead of buying advertisements - especially if cash is tight. The key is to give samples to the audience you want to reach (i.e., software packages to computer user groups or nutritious snacks to health-oriented consumers). In the food arena, where one taste is worth a thousand words, firms now exist that test market new products for large and small companies alike through in-store demonstrations. A good demonstration company not only keeps track of how much of your product was given away but also submits detailed reports on what people said about the product and how much of it was purchased.

12. Free Trials

If your product is too big or expensive to give away outright, why not offer a free trial to qualified customers? Try shipping it out to prospects with no strings attached. Most people will appreciate the opportunity to try the product, and many will like it enough to buy it.

13. Free Services

If you can't afford to give away products, offering your services as a way of generating new business can also pay off. For example, if you own a retail clothing business, send out a flyer offering customers a free fashion consultation to draw them into the store.

14. Special Benefits, Rates or Notices

Smart organizations go out of their way to make customers feel important and appreciated. Frequent flyer clubs are the most pervasive example of loyalty-building benefits for customers only that are now being adapted by many kinds of businesses. Most software companies sell program updates to customers at discounted prices. And advance notices about sales or other changes or opportunities can help cement customer ties.

15. Say "Thanks"

One of the best ways to let customers know you value their business, and to simultaneously encourage their continued patronage, is also one of the easiest. It boils down to saying "thank you" in letters, mailers, surveys, statement stuffers, receipts and invoices, and in person.

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Fifteen Advertising and Promotional Ideas

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report "10 Mistakes That Continue Costing You Thousands." After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

Ethics in Advertising

Making money and corrupting the morals of a minor at the same time is not my idea of ethical advertising. Recently a television ad depicted a small boy breaking a window so the owner's wife could upgrade to their own style of window. There were several messages inherent in this ad that bother me.

First, it says that it is O.K. to destroy other people's property if the owner gets someone
else to do it. It's like arson, but without the fire. Then, if you lie to the insurance company
(and your husband) and say it was an accident, you can use the money to buy a new window.

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Of course, since the damage will be over a thousand dollars, the crime is now a felony.
Felons can't hold government jobs and are marked for life. Oh, yeah, insurance fraud is a
crime, too. But who would fall for such an idea? You'd have to find a little kid, give him
money and get him to promise not to tell who paid him and why. All eight year old children
have to face life's decisions sometime, don't they?

Ethics in Advertising

Now, some ad executive decided to put these ideas on the tube so that millions of people
see it, including a lot of kids. So what if the cost of insurance goes up, the cost of the TV
ad is tacked on to the price of the product and everybody makes a profit? That's a good
thing, isn't it?

Did you ever buy something advertised on TV or in a magazine and was disappointed with the quality or the performance of the product? While it is impossible to change the way some companies advertise their products, here are a few clues that will warn you away from being cheated. Over-the-counter medications are prime examples of the old carnival pitch. If words like 'sometimes', helpful', bigger', or 'more effective are used, then you know that without a comparative study and the percentages to go with them, these modifiers serve only to put a positive spin on the product.

When a medication is helpful, does that mean one per cent of the time or ninety percent of the time? How often is sometimes and bigger than what? Products touted as 'amazing' or 'fantastic' get your adrenaline going, but don't let it get to your wallet. Personal recommendations are purely anecdotal and have nothing to do with a comparative blind study. Adjectives like 'incomparable', 'incredible' and 'unbelievable' often mean exactly what they say. Skin products are rampant with false claims and mythical properties. In science class, we learned that the human skin is practically impervious to anything you put on it except for some acids or strong alkali. A simple softening hand lotion is all you'll ever need and then only in unusual circumstances. Hair shampoo is another catch-all for superlatives. A bar of hand soap in soft water will wash your hair fifty times for eighty cents and do a great job.

I once ordered three 'Multi-fruit trees' from a magazine ad. The picture showed apples , pears, cherries and peaches growing from the same tree! I paid my .95 and received three dried out sticks wrapped in spaghum moss. Not even Darwin himself could resurrect these specimens. Other similar items found their place in the attic, like FM transmitters (Fool your friends with your voice on the radio!), instant breast enhancers, fifteen watt bulbs that last forever, and an all-purpose stain remover that supposedly helps remove (almost) any stain. So don't be taken in by the seemingly wonderful qualities of 'bargain' products. Rely on scientific studies, consumer reports and trial and error. If that doesn't work, ask your mother.

Ethics in Advertising

Great age allows for making a lot of mistakes. I hope I learned from some of them.

Famous Advertising Slogans - The Most Successful Advertising Slogans of All Time!

What is it about some advertising slogans that make them so successful? You know what I'm talking about. There are some that you heard years ago and will never forget, like Nike's "Just do it!" and then others that make you wonder what they were even thinking. So what is it about certain slogans that makes them stick in your mind and remember the brands for years? Well, the following is a list of some of the most popular advertising slogans as well as the reasons for what makes them just so memorable.

10 of the Most Successful and Famous Advertising Slogans of All Time:

Advertising

1- AT&T: "Reach Out and Touch Someone"

Famous Advertising Slogans - The Most Successful Advertising Slogans of All Time!

2- Nike: "Just Do It"

3- AllState: "You're in Good Hands"

4- Geico: "Fifteen minutes could save you 15% or more."

5- Almond Joy/Mounds: "Sometimes you feel like a nut, sometimes you don't."

6- Maxwell House: "Good to the Last Drop"

7- Wheaties: "Breakfast of Champions"

8- Campbell's Soup: "M'm! M'm! Good!"

9- Kellogg's Rice Crispies: "Snap! Crackle! Pop!"

10-And last but not least, the short but sweet, "Got Milk?" By the Milk Campaign started in 1993.

3 Common Traits of Famous Advertising Slogans:

1- They are Catchy and Recognizable: Sometimes this can be annoying, but let's face it. A successful advertising slogan is always memorable and always seems to have a way of sticking in your head. This should be your goal as well. So here are some of the most common and effective ways of doing that:

-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For instance, "You'll never put a better bit of butter on your knife." This is an advertising slogan from Country Life Butter.

-Made up words: Another technique you can try is to make up a fun, new word to be clever and stick out in the mind's of your audience, such as Louis Vuitton's "Epileather", or Gordon's and Tonic's "Innervigoration."

-Puns: A Pun is a play on words that can be funny and unique and another great way to stand out amongst the crowd and be remembered. A great example of this would be Moss Security's slogan, "Alarmed? You Should Be."

2- Brandname Recall: This is another important quality of an effective advertising slogan. It is so important that your slogan helps your audience to remember your brandname and who you are or what you stand for. So try to say something that can incorporate your company's name such as, Kay Jewelers', "Every kiss begins with Kay." or Charmin's, "Please don't squeeze the Charmin."

3- Focus on Benefits over Features: Another one of the things to hone in on when working on your copy for an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, "Engineered like no other car in the world," makes a clear statement to the customer that a Mercedes will be made better than any other car out there!

With every advertising campaign that you undertake, it is important to always focus on the benefits over the features. As they say, "Sell the sizzle, not the steak!" Tune in to emotions not details and features to ensure that you create a famous advertising slogan that will be memorable and successful for years!

So if it is your ambition to create a winning brand with a catchy and memorable advertising slogan, be sure to make it unique and connected to your key benefits and company name and you'll be sure to have a winning, house-hold catch phrase that everyone knows and remembers 10 or even 20 years from today!

Famous Advertising Slogans - The Most Successful Advertising Slogans of All Time!

Next, to learn more of the best ways to create a Famous Advertising Slogan to brand your company as well as the Top Online Marketing techniques that you can start using Today to propel your company to greater success, go now to: http://www.Make1KaDay.com Fill in the form on the first page and then watch the videos on step #3 of the second page to start learning the Top Online Marketing Techniques that you can start using Now to Make Sure Money Online!

Shawn Stoik is an accomplished Entrepreneur, Top Internet Marketer and International Team Mentor who trains both Total Beginners and Seasoned Pros around the world to achieve Financial Freedom by creating Wealth and Prosperity Online!

For more information on how you can either create an Online Home Business or Transform an existing one into a more thriving and profitable experience, please visit: [http://www.StoikFamily.com] to learn more about Shawn and his family, enroll in the World's Largest and Most Successful Internet Marketing School and start learning the Top Internet Marketing Tactics that you can use Now to Build the Most Successful Online Business!

Why Advertising is Important For Your Business

Businesses exist to sell products and services to the public for a profit. If the public does not know that your business exists, finding customers to make enough purchases for your business to survive will be a failure without some additional help. It is an important factor in business because it gets the word out about your company and establishes a presence and a brand about what you are offering.

One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it.

Advertising

Advertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for.

Why Advertising is Important For Your Business

Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business.

Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results.

Why Advertising is Important For Your Business

Businesses exist to sell products and services to the public for a profit. If the public does not know that your business exists, finding customers to make enough purchases for your business to survive will be a failure without some additional help. Advertising is an important factor in business because it gets the word out about your company and establishes a presence and a brand about what you are offering. Read more [http://www.bigarticlepool.com/articles/Why_Advertising_is_Important_for_Your_Business_c3f6ab7a-6aba-102c-8c43-000e0cc62f92.php] about Advertising.

Uma Ilango is a programmer from profession. Has lots of interest in non-technical writing too. She has written articles in several topics. Her hobbies include reading, surfing, writing and playing chess. She writes regulary at Bigarticlepool.com [http://www.bigarticlepool.com]

Advertising Slogan Quiz

See how many companies you know based on their slogans. Answers and scoring are at the bottom.

1. How do you spell relief?

Advertising

2. Gather 'round the good stuff.

Advertising Slogan Quiz

3. Plop, plop; fizz, fizz; oh, what a relief it is.

4. Strong enough for a man; but made for a woman.

5. Finger lickin' good.

6. The ultimate driving machine.

7. When it absolutely, positively has to be there overnight.

8. Because I'm worth it.

9. Let your fingers do the walking.

10. Reach out and touch someone.

11. It's everywhere you want to be.

12.The quicker picker-upper.

13. Have it your way.

14. They're magically delicious.

15. You're soaking in it.

16. Nothin' says lovin' like something from the oven.

17. Once you pop, you can't stop.

18. Where's the cream filling?

19. Sometimes you feel like a nut; sometimes you don't.

20. We're number two; we try harder.

21. Head for the mountains.

22. Something more than a soft drink.

23. Celebrate the moments of your life.

24. The night-time sniffling, sneezing, coughing, aching, stuffy head, fever, so-you-can-rest medicine.

25. Manly, yes, but I like it, too.

BONUS QUESTION: Whose controversial Presidential campaign featured a little girl plucking petals off a daisy that faded into the image of a mushroom cloud?

ANSWERS:

1. Rolaids

2. Pizza Hut

3. Alka Seltzer

4. Secret Deodorant

5. Kentucky Fried Chicken

6. BMW

7. Federal Express

8. L'Oreal

9. Yellow Pages

10. AT&T

11. Visa

12. Bounty

13. Burger King

14. Lucky Charms

15. Palmolive

16. Pillsbury

17. Pringles

18. Hostess

19. Peter Paul Almond Joy/Mounds Candy Bars

20. Avis Rental Cars

21. Busch Beer

22. Coke

23. General Foods International Coffees

24. Nyquil

25. Irish Spring Soap

Bonus Question: Lyndon B. Johnson

SCORING:

25-28: You certainly know your advertising slogans! Do you sing jingles in the shower?

20-24: Great job! You've been a savvy shopper for quite a while.

15-19: You know current slogans, but you're not that into classic TV.

9-14: Do you have a TV? Do you have a radio?

0-9: Do you shop? Do you make your own soap? Have you ever met a salesman?

Advertising Slogan Quiz

Gayle Trent is a full-time freelance writer, editor and author. Visit her site at http://www.gayletrent.com If you're interested in becoming a writer yourself, visit [http://gayle24202.tripod.com/teleseminarsandclasses/]

Advertising on Cars - Learn How to Make Money From Car Advertising

You have probably heard of people making extra cash every month by simply driving their car as they usually do, or people who got a brand new car for free. Well, even if you did not hear about such people, they exist, and what they do is called car advertising.

For instance, if you are a person who wants to buy a new car, but you do not have the money to do so, there are companies who will be glad to offer you a free new car, with advertisements on, and let you drive it for anywhere between 2 and 5 years. After the contract expires, you can choose another car you want to drive!. For free! All you will have to worry about is gas money!

Advertising

Another choice you have is getting paid up to 00 a month for driving your own car. The average monthly sum of money people get is 0 - 0, depending on the type of car they drive. It may not seem much, but think of all the things you could do with this extra money! And the most important thing is that you practically do not do anything other than you usually do, so you have nothing to lose!

Advertising on Cars - Learn How to Make Money From Car Advertising

There are a few ways in which you can find advertising on car companies to pay you, but the most practical one is to sign up with specialized websites that will help you find the best deals out there. Why get paid 0 a month by one company when you can get paid 0 with another one? Why get a small ugly car from one advertiser when you can choose from more than 100,000 brand new beautiful cars offered by another company?

If you are interested in car advertising and want to find out how you can make the best of this opportunity, make sure you visit and bookmark Advertising on Cars. It is not my website, but helped me get started.

Advertising on Cars - Learn How to Make Money From Car Advertising

Mike Watkins is a college student enjoying life and trying to make the most of Internet marketing.

Different Types of Advertising

The purpose of advertising is to promote a product or service in order to increase sales and create a branding of the product so that a customer loyalty base will be established. Without effective and targeted advertising, a business cannot succeed. There are many types of advertising a business can utilize in effort to increase their sales.

The following lists a number of types of advertising available to businesses:

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Television and Radio

Different Types of Advertising

Since television was first introduced, businesses have had tremendous success using it as an advertising medium. This is due to the increase in consumers watching television. The cost of television depends on the time of day or night one advertises, the popularity of the television show (how many viewers,) and the length of the advertisement. Television advertising can reach millions of people. Radio advertising is a traditional advertising format that uses voice and jingles.

Print

This includes newspapers, magazines, fliers, brochures..etc. Placing advertisements in magazines and newspapers is an age old method of advertising. Newspapers and the magazines sell the advertising space. Prices depend on location, size, graphics, and color. Advertising success often depends on the number of subscribers. Print advertising allows a business to target a specific demographic. Fliers and brochures are a great way to advertise sales and launch special product promotion programs.

Internet Advertising

Online advertising consists of small ads, banner ads, text ads, video ads, pay-per-click advertising, and reciprocal linking to other websites. The effectiveness of online advertising depends on exposure and how many people actually view the advertisement. Internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business website receives from particular ads, making it simple to find out what kind of conversion rates the advertisers are obtaining. Online advertising does not have any time restraints and can be viewed day and night throughout the world. Businesses also have their own websites as an advertising tool. A well-designed and well-promoted website can provide a world of customers.

Out-of-Home Advertising

This can include digital signage, billboards, kiosks, tradeshows, and out-of-home advertising. This is advertising that takes place outside of a customer's home. This form of advertising has become very popular because it provides a new way to reach targeted customers. Billboards, kiosks, and tradeshows have been extremely successful advertising tools because you can take your product or service directly to the consumer. Digital signage is a newer method of advertising that is growing in popularity. Digital signage is where monitors/plasma TVs are placed in strategic locations and display advertisements directed at their targeted customer. Digital signage can deliver messages in the form of text and digital video. Advertisers have the ability to up date content from a remote location. You can find digital signage in such places as sports arenas, retail stores, department stores, malls, schools...etc.

Regardless of the state of the economy, businesses have to keep advertising to stay successful. Because of the broad range of advertising methods now available, businesses now have the ability to reach their targeted customers at very affordable costs.

Different Types of Advertising

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Physician Advertising

There's nothing wrong about physician advertising as long as it is done in the right way and by submitting to some restrictions of the law. Being a physician is to be involved in a noble practice and not for business that's why some rules are imposed about profession advertising. For you to be able to make your advertisement in the internet or any other medium you must consider the five general principles of physician advertising. It will allow you to make an effective and law abiding advertisement.

The first general principle in physician advertising is "a physician can advertise in any medium available to all other physicians". This rule is based in fairness among all medical practitioners to ensure equal opportunity among them. The advertising mediums that you must choose are only those that are also available for other medical practitioners.

Advertising

The second general principle that you have to consider is "the information advertised must not be false or misleading. This rule was imposed so that patients will not be victims of fraud and deception. On your advertisement never include false statements and exaggerations just to drive patients to get profit. Even in any other profession, this is set to be one of the general rules. Under this the values of honesty and truthfulness are very vital.

Physician Advertising

The next or the third general principle is "advertisements cannot contain testimonials or comparative or superlative statements". This rule is related to the second rule because this also aims to prevent advertisement exaggeration and to maintain good reputation among other medical practitioners in the business.

After this, the fourth rule that is "advertisements cannot contain references to specific drug or equipment" follows. This rule is almost the same with the fifth rule that is "a physician advertising must not be associated with the advertising of products and services". These two principles make sure to maintain the noble practice of medical profession among all practitioners. It maintains the idea that being a physician is not to engage in business or profit based service thus making sure every physician to provide service adhering to humanitarian principles.

There's nothing wrong about making your advertisement today as long as you take note of these five general principles. With these, you could have an effective advertisement without committing offenses against all your brothers on the same profession. Your advertisement will be the key for your success in the medical world especially if it is coupled with good service, honesty and of course with love to your patients. Keeping these in mind will make you different and unique from all other medical practitioners. You will surely excel in your specialization and get more patients by the help of an effective physician advertising medium. You name will be put a mark and you will be recognized by your patients and recommend you to their friends and relatives, so keep this up. Maintain these values and start today creating your advertisement.

Physician Advertising

Gary Pearson is an accomplished niche website developer and author.

To learn more about physician advertising [http://myregularphysicalcheckups.info/physician-advertising] visit My Regular Physical Checkups [http://myregularphysicalcheckups.info] for current articles and discussions.

Advertising - 2 Words You Should Never Use in Ads

When you ask either business owners or salespeople what separates their company or product offerings from their competitors, two common responses are "quality" and "service." What are the two most ineffective words you can use in your advertising? You guessed it, "quality" and "service." Why? Because they define everything and nothing at the same time.

Let's look at quality first. In common language use, it typically refers to superior quality. But, technically, quality means a state or condition of something. So when you say you have a quality product or service, what quality are you talking about? Here are some possibilities:

Advertising

• Material or assembly that is free of defects
• Heavy or light weight, depending on which is preferred
• Durability
• Correct sizing
• Smoothness or roughness, depending on which is preferred
• Brightness or lack thereof
• Special handling or handmade
• And...

Advertising - 2 Words You Should Never Use in Ads

Then let's consider service. What to you mean by that?

• Delivered fast or within a specified period of time
• Inexpensive
• Number of staff attending to an order or project
• Answering of telephone on first ring
• Fully functioning self-service website
• Clean restrooms
• Convenient parking
• Order pick-up at your office
• Clean, uniformed staff
• And...

Again, what are we talking about?

A real life example: At our house, we have two vehicles of the same make, purchased from two different dealerships. So when it comes time to bring them in for warranty prescribed maintenance, I bring mine back to the dealer I purchased it from, even though it's about twice as far. Why? Because of the "service."

At my dealership, a friendly uniformed service manager greets you in the service lane, he discusses the maintenance to be done, and directs you to the waiting area where there is quiet, comfortable seating with desks available, Internet access, brand name coffee available, and restrooms that I wouldn't mind having in my home. Then, at the time the service manager specified, he comes to the waiting area to discuss what was done and lead you to the checkout.

Contrast this with the other dealership. First, you don't know if you've entered the right door for maintenance services. The parking lot is so small, two cars can barely get through one lane. Noisy, chaotic waiting area with only bar stools to sit on for two hours or more. Then, finally, they call your name so you can escape.

Both dealerships say they have excellent service, yet that "excellent service" is very different in each. The one where I bring my vehicle should probably describe their excellent service in their marketing with something to this effect, "Relax in our clean, comfortable lounge area while we work on your car. Free Internet, Wi-Fi access, and freshly brewed coffee while you wait. You'll be on your way in 90 minutes or it's on us." The other dealership, well, they better think about that one. Asking yourself what you mean by quality and service will help you in presenting that story to your customers in your advertising.

Advertising - 2 Words You Should Never Use in Ads

Heidi Thorne is the author of Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants available at Amazon.com and at BusinessCompetitiveAdvantage.com. Sign up for Heidi's free Promo With Purpose Today e-newsletter on marketing and advertising with promotional products at PromoWithPurposeToday.com.

Advertising: Alcohol Vs Tobacco

Advertising your products is a big part of being able to sell your product. Making the buying public aware of what you're selling makes them more likely to buy your particular product versus that of your competitor. Some products, however, are limited in how they can be advertised. Two of those products are tobacco and alcohol.

In the days before there were warning labels on cigarettes, tobacco was marketed alongside milk and eggs. Print, radio, and the new medium of television were all venues for tobacco to be shown to the public in an effort to get them to buy one brand of smokes over another. That all changed though.

Advertising

What was once advertised everywhere is now limited in where it can be marketed. While tobacco can still be advertised in print, cigarette ads on television are no longer allowed. Also, the ways in which tobacco is advertised are closely monitored as for years the industry was known to be advertising to children through the use of cartoon mascots that would appeal to underage users.

Advertising: Alcohol Vs Tobacco

Alcohol, on the other hand, is able to advertise in every medium, with commercials for different beer, liquor, and wine prominent during sporting events and prime time television programming. During the sporting events it's no surprise since at least one beer company is the official sponsor of either a team or a sport.

Alcohol as a whole, no matter the medium, seems to be marketing a lifestyle which is only attainable with their product. Tequila and rum companies would have you believe that their products create parties all around them, while several beer companies imply that drinking their brand will have beautiful women and perfect weather surround you as soon as you crack one open.

It will be interesting to see as the years move forward if alcohol begins to have to live under the same restrictions as tobacco has been for years. Until alcohol and alcohol consumption has the same stigma attached to it as chain-smoking and tobacco use, it's a fair assumption that alcohol won't be restricted in the way it can market itself in the same way that tobacco is.

No matter what restrictions are placed on the product, it's still up to the consumer to make informed decisions and to make sure they monitor their consumption of controlled substances for both their legal and physical well-being. While the tobacco industry seems to be fighting tooth and nail to prevent having warnings attached to their product, the alcohol industry regularly features commercials showing the downside to over indulgence in their product.

Advertising: Alcohol Vs Tobacco

Aiden Owens has dealt with his own addiction problems, including a gambling addiction that lead him to Williamsville Wellnes, a leading Virginia alcoholism treatment center. To learn more, visit Williamsville Wellness online at: WilliamsvilleWellness.com.

A Look at Some Common Advertising Strategies

There are various types of advertisements that we see daily. Each type of advertisement has a different type of advertising strategy. Advertising is very important for popularizing the product as well as making it known to the people. Advertising is a commercial business and is growing very fast. Today special ad directors, ad creators, ad concept makers, ad actors, models, etc all are needed to make a successful and good ad. All these professionals' help you create an ad that easily connects with the people and will market your products and services in the best possible way. Advertising helps you to increase the brand value of your product. People get attracted to products with good brand value and this can help you increase the sale of your products.

There are many types of ads like TV commercials, news paper ads, internet ads, radio ads, hoardings, boards, pamphlets, sponsorship, etc. All these ads have a different importance and reach out to different set of peoples; hence, all these ads also have various advertising strategies. The advertising strategy mainly depends on the mainly the group of people the advertisement is aimed at, the purpose of the advertisement, the role model or the brand ambassador of the advertisement, the concept of the ad, and the type of ad. All these factors are properly looked into, then related research is conducted and data is gathered, then depending on al the results the best possible advertising strategy is made for that particular ad.

Advertising

Some common advertising strategies are:

A Look at Some Common Advertising Strategies

- New product launch: Some companies adopt this new product launch advertising strategy, in this strategy the companies advertise only when they launch a new product. The companies release ads for their new products and air them on the TV or the radio only for a few months or weeks and then they stop advertising. Companies who have an established good brand value and who want to notify people about their new product use this type of advertising strategy.

- Event marketing: Some companies air their ads only when there is big event going on. Like a live musical concert, awards ceremony, football matches, etc. These companies do not air their ads at any other time expect for the big events. Their idea is to capture the attention of large crowd in a short span and with minimum investment and expenditure. Well established and well known companies adopt this advertising strategy.

- Sponsorship: Sponsoring is also a type of advertisement. Many companies sponsor events or football teams or other sport persons, movie, actors, etc. The people or teams or movies that have been sponsored by a specific company then wear or display clothes and items that have the companies name or logo on them. According to the contract, the length for which the company will remain as a sponsor is determined. Sponsorship automatically ads brand value to the company and also help it market and advertise the product in a better way.

A Look at Some Common Advertising Strategies

James Copper is a writer for http://www.thebigagency.co.uk where you can find out about all the services from the big agency

Advertising Profits From Home Review - 3 Facts to Know Before You Buy Anthony Morrison's Book

In this Advertising Profits from Home Review, you will learn 3 facts about Anthony Morrison's book that you should know before deciding to buy. Anthony Morrison has been in the internet marketing world for quite a few years now and is the author of other marketing material, but is Advertising Profits from Home something that you should invest in? Read more below to find out.

1. Outline of Internet Marketing: For an education, Advertising Profits from Home does provide you with information about internet marketing and how to make money online. For those new to the concept this can be a good step in the right direction as learning to market online can be an incredibly confusing topic at first. The material in the book is well written and true to form, for those interested, there is an option to pay a monthly membership fee and join his program that offers more tools and information.

Advertising

2. Discusses Paid Per Lead and Paid Per Sale Methods: The concept behind what Anthony Morrison teaches centers around companies paying you to advertise their product or website. The paid per lead method is when someone enters their name and e-mail, and the paid per sale method is when you earn a commission when a product is purchased through your link. One thing that Morrison emphasizes is that the less a person has to do the more likely it is that an action will be taken, meaning people are more likely to give a name and e-mail than they are to buy.

Advertising Profits From Home Review - 3 Facts to Know Before You Buy Anthony Morrison's Book

3. Further Investment Required to Succeed: Since the internet has changed so much, with Google and other search engines really cracking down on its content, cookie cutter websites simply don't do well anymore. Using Anthony's methods are harder and harder to do and will require additional out of pocket expenses. It is essential these days to have your own unique landing page or website.

This Advertising Profits from Home Review talked about Anthony Morrison's book and whether or not it is worth your money. What Morrison provides is an outline of internet marketing and the concept of how you can profit from it, like paid per lead and paid per sale methods. You won't be able to start making money once you finish his book however, there is much more to the equation of internet marketing than that. While his book can provide you with an education, in order to really take action and see any profit, it will be necessary to learn more either through Anthony's program or other internet marketing materials.

Advertising Profits From Home Review - 3 Facts to Know Before You Buy Anthony Morrison's Book

Finding an internet marketing mentor that can walk you through exactly what needs to be done to succeed online is really the best way to start earning money.

Advertising Profits from Home can get you started.

To actually learn what to do in order to make money, sign-up for a free course by visiting Advertising Profits from Home Review.

What is Brand Advertising?

Brand advertising is at the heart of any businesses success. It's all too easy as a business owner to make the mistake of thinking of your brand as a logo and a color scheme along with a slogan. To the consumer (Remember them? they're the people who keep you in business), your brand is synonymous with your company. People build a relationship which can be very personal to your brand, not your company per se. The best brands build an emotional connection with consumers, leading to customer loyalty.

Successful brand advertising is all about building this connection with the consumer, most importantly establishing your business or your product as something which is a known quantity to them - something comforting which they can trust. You already know how great your product or service is; but that alone won't guarantee your success. You need to raise the profile of your brand in order to get the attention of consumers and begin building a relationship with them based on trust.

Advertising

While some media lend themselves more readily to brand advertising than others, a comprehensive campaign of branding or re-branding will typically be done across several different media. Print and television are usually the media of choice for brand advertising, including ads in publications, billboard and other advertising as well as 'captive audience' formats such as adverts on subways and buses.

What is Brand Advertising?

Television is also a visual medium and as such it can make a powerful brand impact on consumers when used effectively but regardless of the media chosen, simplicity is the best way to advertise your brand. A combination of print and television media brand advertising is generally a good media mix for a brand advertising campaign. Your other marketing efforts can build on your branding later, but when you need to establish a presence for your brand, keep it simple for the biggest impact.

Radio spots and online advertising can also add to your brand advertising campaign; while they usually are not a suitable substitute for the more traditional print and television placements, they can be a valuable part of your branding efforts. Online advertising in particular is growing in popularity, with a growing number of businesses choosing to go where consumers are ' which is online in many cases. Online brand advertising incorporating banner ads, blogs and even video are becoming more common and they seem to be having an effect on the consumer; meaning that these online brand advertising venues are to be ignored at your peril as a business.

What is Brand Advertising?

Andrew Long is an advertising sales consultant and expert in the field of generating revenues from websites and other media. He offers media companies a bespoke solution to selling advertising and making money from their websites and other media.

This article can be used on other relevant websites but a reference to the author and a live web link to the selling advertising.com website MUST be displayed. For more information about Andrew's services please go to http://www.selling-advertising.com/Advertising-Revenue-Centre

What IS Advertising? I Mean, Really?

In order for you to run an effective and successful marketing campaign for your business, you need to understand first the basic principles of advertising.

So what is advertising, really? Advertising is all about getting your business out there and making sure that you appeal to what your clients and potential customers are looking for. Your advertising campaign, such as your full color brochures, need to be responsive to the wants and desires of your target market. Not only that, but your marketing strategy should be able to provide help to your customers' cry for a solution.

Advertising

Basically, successful ads, especially for full color brochures, are those that have an attractive headline, an engaging call to action, and something to sell. You heard me right. Advertising first and foremost, is a tool to sell your products and services. If you don't have anything to sell, then why advertise in the first place? It's all about selling and making sure your target clients buy from you.

What IS Advertising? I Mean, Really?

As a marketer said, advertising is an investment that you expect to have a great return on. You don't just bet on one side of the coin, but you also consider other options to help you sell effectively.

Here are basic principles you can use to help you provide a more effective marketing strategy:

1 - Always look at your prospects and target audience.

At the end of the day, your advertising boils down to what needs and wants you have satisfied for your clients. It's all about your clients in relation to your products and services. No matter what marketing strategy you use, you must be able to convince your target audience that you are the best choice as far as solutions are concerned. And the only way you can be the best solution is if you understand how your clients and prospects think.

2 - Know your products and services.

It's your business to know everything there is to know about your product or service. It's a no brainer actually. Who else should know the ins and outs of your business but you, right? If you don't then your clients would just look for another that can satisfy their need for more information.

3 - Find the solution, then you'll be able to provide the benefit.

Here's a formula that you can follow: problem + solution = sales. When you are able to provide a solution to a problem, you'll more than likely get more customers than you can imagine. Clients are only interested in one thing - what are the benefits to them? Your solution is the benefit that you can offer your customers. Without your benefits, they would not be so keen to deal with you.

In any advertising campaign, the bottom line is this: your promotional tool should be able to inform, educate, inspire, promise, as well as deliver a reward to your target clients for acting on your message. These things should be emphasized in your materials may it be your brochure printing or poster printing.

Understanding these basic principles will help you to provide your business with an effective marketing tool that can increase your sales and profits.

What IS Advertising? I Mean, Really?

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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Social & Economic Impacts of Advertising

In recent times, the word 'Advertising' has become a fiercely mooted topic. Advertising has positive as well as negative, social and economic impacts on our society. Considering advertising as a public welfare is a positive social impact whereas exposing women as a sex tool comes at the negative side. As far as economic factors are concerned, funding for the media and stimulating an active and competitive economy, are the major examples.

Assorted techniques are enforced for persuading consumers that they want the product which is being advertised. These techniques usually give attention to the benefits that would be brought to the consumers rather than focusing on the actual products. For instance, an automobile advertisement adverting the mechanical attributes of a vehicle, most likely concentrates the exhilaration, reputation and social progression it may bring to the buyer. This swarming advancement is habitually sexual, or involving the opposite gender to attract the consumers with the glamorous women/men's fancy car.

Advertising

There are various blames that advertising is causing a negative social impact on the lives. The chief unfavorable judgment for advertising is that it hales the public to buy things that they are not their real want. It is arrogated that advertising plays with emotions and encourages people to think that buying and depleting are the activities of life.

Social & Economic Impacts of Advertising

According to advertisers, they state that people are capable enough to set their mind and no one can force them to buy anything which they dislike or which they think is not a necessity. Advertisers also think that there are positive impacts of advertising on our society and culture. For example, it can be used to generate awareness among the public that which product is OK or to which they should say NO. In other words, advertising also acts as an educator in the sense that it educates people what is good and what is bad for them and puts a ceiling on the harmful products like smoking and drinking etc.

There are not only social benefits of advertising, but it also has some economic advantages. Without advertising, the media, including newspapers, television and radio would never be much strong. Advertising provides revenue for commercial mediums which would otherwise need to be funded by the actual consumer of these mediums. So, we can see a major economic infrastructure based around advertising, in which the big companies fund and subsidize the commercial media by the way of advertisements.

The major economic negative aspect of advertising is that it boosts the price of goods and services. The source of this contention is that, when organizations subsidize the mass media with advertising, we, the purchaser, subsidize advertising by compensating a grossly increased price for heavily advertised goods and services. An easy example of this is that a box of Omo washing powder generally costs around two to three dollars while the market price of the product would be seven to eight dollars. The fact behind this is that the remaining proportion goes in heavy advertising in television and print media.

So, the impact of advertising on our society is in a jumble form, depending on the functions and implementations of numerous campaigns. Our society and the marketing of products depend very badly upon advertising. The companies have become much dependent of advertising that even its negative impacts can never outweigh the many positive social and economic effects.

Social & Economic Impacts of Advertising

Maaz Iqbal is a copywriter and an SEO content writer. He maintains a blog which is, http://advertisinginnovations.blogspot.com

Advertising - How to Succeed

Background

Using skillful means, the creativity in advertising is able to encourage potential customers to purchase the product or service which is at the centre of the advertising campaign.

Advertising

Advertisements are created to generate interest in the product. As soon as interest has been attained, it is therefore much easier initiate increased consumption of the product or service. This is done by means of enhancing the image of the brand, which is a symbolic representation of everything connected to the company, product or service.

Advertising - How to Succeed

A brand often includes an explicit logo, or emblem, with colour schemes, symbols and sounds which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust. The natural extension of a brand's image is that of loyalty to the brand which been proclaimed by some to be the ultimate goal of marketing.

In marketing terms, brand loyalty is consistent with the consumer's willingness to repurchase the brand, not just on one occasion, but in a systematic manner. This can be demonstrated by the repeated purchase of a product or service, or by other behavioral patters, such as word of mouth endorsement. What may be defined as true brand loyalty is the implication that the consumer is prepared, at least some of the time, to forgo their own desires in the interest of the brand.

In the past, television and radio were the established methods of reaching the consumer. However, times and tastes change, and it is now the age of the internet, which has now assumed the mantle of choice.

The main vehicle for controlling advertising campaigns is the advertising agency which is a service business dedicated to creating, planning and handling advertising, or promotion as it is sometimes called, for its clients. Accordingly, without any conflicts of interest, it can handle the overall marketing, branding and sales promotion for its clients.

Advertisements are seen and heard everywhere, such as on the sides of buses, on the side of buildings, in the underground, in telephone messages, on public address systems, to mention but a few. Essentially, advertisements can be placed anywhere so long as they can interact with passing traffic, whether the medium is visual, spoken or printed.

There are some groups, such as non profit organisations, which would not normally be associated with promotional campaigns.

However, advertising is not without its critics. The upsurge of unwarranted commercial emails and some associated spam have reached the level of a nuisance level as well as being a financial burden on internet service providers.

Advertising - How To Succeed

Advertising - How to Succeed

Peter Radford writes Articles with Websites on a wide range of subjects. Advertising Articles cover Background, History, Types, Alternative Forms, Today's Methods, Effects, Regulation, Trends.

Website has many more Articles.

View his Website at advertising-how-to-succeed.com

View his Blog advertising-how-to-succeed.blogspot.com

Advertising - Summary

Principle of an advertising is to keep it short & simple, yet effective. It can be summarized as follows.

'To show, don't tell'

Advertising

This means that too much exposure on the target audience can cause trouble for your campaign & can seriously affect the intended purpose.

Advertising - Summary

Anatomy Of A Press Ad

'It is far easier to write a speech about good advertising than it is to write a good ad.' - Leo Burnett

Press ad can be divided as follows:
• Headline
• Visual
• Text / body copy
• Logo
• Base / punch line

(above can be black & white or in colour. With borders or without (bleed))

'Ads are the cave art of 20th century' - Marshall McLuhan (1993)

'A picture speaks a thousand words'

Logo - Greek word - stands for spirit, culture & purpose of a company

Type / Ad Category

• Industrial - engineering/ OEM
• Corporate - co. image
• Public services - AIDS/ anti pollution/ health/ family welfare
• Financial - loans/ fin. Schemes/ insurance
• Public issue - IPO
• Classified - sale/ wanted/ matrimonial/ to let
• Consumer perishable - soaps/ beverages/ eatables
• Teaser
• Cartoon strip - generally for child products
• Consumer durable - white goods/ brown goods
• Promotional - boost sales/ clear stocks/ offers/ discounts
• Souvenier - e.g. rock concert to raise funds
• Advertorial - advertising message printed in the form of an editorial
• Direct response - require direct response from the reader (e.g. coupons)
• Launch - new product/ service/ branch
• Buried offers - to see if people notice the ad

Creative Approaches

• Testimonial - use famous people to testify the product
• Life style - lifestyle is used as the main appeal
• Problem - solution - before & after comparison

Agency Brief & Advertising Strategy

An agency brief has all the raw material that an agency needs to work out a sound strategy

Agency Brief Client's approval--------> Advertising Strategy (long term/ short term)

Advertising strategy satisfies the advertising objectives

Agency Brief satisfies the marketing objectives & it contains information about:
• Company
• Product
• Marketing policy
• Marketing objectives
• Sales policy
• Sales objectives
• Management policy
• Competition
• Customers
• Future plans

All the detail in an agency brief is from the view point of the company. Agency's business is to look it from the consumers' viewpoint so as to lay foundation for the advertising strategy.

Setting the Advertising Strategy

Advertising strategy is decided by
Sr. mgr. + Creative + Media & A/c planning + Research wing = Team Work

Written Advertising Plan contains:

• Statement of advertising objective
• Written advertising strategy
• Product positioning statement
• List of reasons for buying
• Creative blueprint

Advertising strategy

• 'What' will be the advertising message
• 'How' it should be said (press/ tv/ film/ radio etc.)
• 'Who' are to be targeted
• Analysis of consumer behaviour & attitudes to the product
• Thinks of the product as a future brand
• Finds a positioning for the brand
• Thinks ways to overcome or eliminate competitors' advertising strategy
• Lays the basics for media strategy
• Decides on the budget
• Considers what research, if any, to be undertaken
• Works out a time plan for advertising

Creative Brief & Strategy

Advertising strategy --------------> Creative brief to copy/ Art team

Creative brief

Tells about the product/ competition/ market/ consumer profile/ marketing objective/ advertising objective

Advertising Task

• Brand visibility
• Usage
• Promotion
• New brand awareness
• Repeat usage
• Educate
• Explain a new concept

'The consumer is not a moron, she's your wife' - David Ogilvy

Setting the creative strategy

• Problem assessment

Creative strategy

• Target audience
• Brand positioning
• Image
• Tone of voice
• Recommendation
• Research

Target Audience

e.g. toothpaste

• Target audience - men/ women/ children of middle income group living in metros
• Whom to address - decision maker - wife
• Who are the secondary/ hidden influencers - kids

For a peppermint toothpaste the target audience are kids. The taste will appeal kids, who in turn will influence/ pressurize their mothers to buy peppermint flavoured toothpaste.

'There is no such thing as Mass Mind. The mass audience is made up of individuals & good advertising is written from person to another. When it is aimed at millions, it rarely moves anyone' - Fairfax Cone (Foote, Cone & Belding)

Tone of Voice

• It is crucial in designing your communication message
• Visual should echo the same tone of voice
• It depends on how you want to communicate your message
o Joyfull
o Fear
o Instruction
o Appeal etc.

Suppose you are the PM & the war broke out. How would you communicate it to your:
• Son
• Wife
• Citizens
• President of USA

(this shows that the tone of voice depends on the message & the target audience)

Brand Image

Image - others' perception of me
Personality - what I am

Brand image leads to Brand Personification

(what the consumers think you are & what you look like or how they imagine you)

Its pure perception or impression

The Proposition

Rosser Reeves coined the term USP in his book 'Reality in advertising' in 1970

Proposition = Consumer benefit + reason 'why' - Alyque Padamsee

e.g. Pears soap keeps your skin as soft & smooth as a baby's because it contains pure glycerine

therefore, proposition for Pears soap = soft skin (benefit) + glycerine (reason)

Lux Soap ad.: 'Beauty soap of the film stars'
• Close up of a beautiful film star
• Soap picture
• Headline is a testimonial from the star
• Baseline - 'beauty soap of the film stars' & is signed by the star

Consumer perception
Lux soap will immediately produce a film star complexion in even the plainest faces.

Brand Positioning Statement

• What you want the people to think of the brand

You need to know about the 3 P's to formulate a brand positioning statement:

• Product
o Does it fill a definite need/ desire
o Are most users satisfied
o Does it have exclusive features
o Is it positioned correctly

• Prospects
o Demographics
• Men/ women/ children
• Young/ mid aged/ old
• Rich/ poor/ average
o Where do they live
o Teates in reading/ tv/ radio
o What do they know about the brand

• Purchases
o Where do they buy products from
o Seasonal or special occasion buying
o Premeditated or impulsive
o How does price compare with the competition

Brand Positioning
- Cadillac quality car
- Volvo safe car
- McDonald's burger place
- Dominos instant delivery pizza
- AT&T the telephone company
- Xerox the photocopying company

From Proposition to Headlines

• Be clear
• Be simple
• Headline should compliment the visual
• Be imaginative
• Headline+Baseline+Visual - should reflect the proposition

Headline+Baseline+Visual = 90%; Body Copy = 10%

• Maintain land to sea ratio

Advertising - Summary

Gurdeep S Raina
New Delhi

Advertising - How Advertising Has Changed Over the Years

Clients are searching for products and services, and businesses are hoping to find buying of their services and products. With a good marketing team they will offer solutions that will connect both entities with each other. Advertiser solutions will include bringing in those consumers who are looking for what your business is offering. Plus, email marketing, search engine marketing (SEM), as well as link building are only a few of the advertiser solutions that they offer to help with growth of your business.

According to the exact needs of your business, that marketing team will use other advertiser solutions such as CPA, click per acquisition email marketing that will allow to pay for those clicks that are completed with a consumers purchase. Allowing your business to have a reduced risk in the investment for a marketing strategy that may not be successful.

Advertising

Also that team will only target the lists out there that are permission based. Use of those lists means that you will be certain that people who are clicking on your site will be the ones who are ready to buy what you offer. Use of these transparent advertiser solutions you will find the targeted users who will help to make more sales and help promote your business to grow.

Advertising - How Advertising Has Changed Over the Years

That best marketing team offers to their customers those tools that are innovative and cutting edge to help the growth of your business online. With fresh and unique approach to your marketing solutions are ones that will be tailored to the needs of your business.

Advertising - How Advertising Has Changed Over the Years