Greeting 123 Cards - Free E-Cards

Greeting 123 cards (also known as 123 Greeting Cards) are one of the most popular forms of free ecards. Free online greeting cards have become one of the most popular methods of sending greeting cards and has now eclipsed the paper greeting card business in terms of the sheer number of cards sent.

The reason why services like this, are able to offer free online ecards is that they display advertisements on their website and around each card that a customer is viewing. The advertisers hope that the reader will click on their advertisement and visit their website to purchase products. They also offer a staggering variety of cards for all occasions. The only thing they don't offer is the ability to print the cards on your home printer. As with many other free ecard services, they also offer music and animation with many if not most of their ecards.

Advertisement

One of the best features on their website are the three categories of "Most Popular Cards", "Most Viewed Cards", "Highest Rated Cards". This can save yourself a lot of time since many people have already spent time sifting through all the other ecards and now you can see which are the most popular. Think of it like reading a movie review based on viewer ratings.

Of course there are many other free online ecard websites. However, some of them have chosen a slightly different way to monetize their website. On these websites, the reader is forced to view an advertisement before they can see the ecard. I find these websites quite frustrating because sometimes it takes many viewings of different cards to find the right one. If you have to view an advertisement before each card, that adds a lot of time to your search. So in your search for free online ecards make sure you find a website without ads on each card and also with categories such as "most popular cards".

Greeting 123 Cards - Free E-Cards

To send a free ecard visit: 123Greeting Cards.

Disadvantages of Coconut Oil

No, this is not about coconut oil being a bad saturated fat. On the contrary, the saturated fat in it has been proven to be beneficial to our health.

If you're unaware that there are actually many types of saturated fat of which not all are harmful, no wonder you have been misled by the propaganda created by those with vested interest in other cooking oil businesses to discredit coconut oil.

Propaganda

But I'm not talking about its benefits here. For all its healing miracles, this super food does contain some disadvantages though.

Disadvantage #1 - No Effect on the Common Cold

The medium-chain fatty acids (MCFAs) in it can kill many types of viruses, including the influenza virus that causes the flu. But they're helpless against the virus (rhinovirus) that triggers the common cold. In fact, no medications or herbal remedies are capable of fighting rhinovirus, except your body immune system. MCFAs effectively deal with the infection by producing specific antibodies, which disarm the virus-infected cells.

Of course, any infection could leave your immune system vulnerable to invasion by more bacteria, germs and viruses. That's where MCFAs come into play.

MCFAs help you kill those harmful microorganisms and ease the burden off your immune system so that it can focus on fighting the cold virus effectively. So it's still important to eat coconut oil when you're down with common cold.

Disadvantage #2 - Excessive May Harm

Just because I said coconut oil is healthy doesn't mean you start scoffing a ton of it. You could end up running diarrhea-like symptoms if your body is not used to such sudden change.

Go slow with 1 to 2 teaspoons each time and gradually increase to 3 or 4 tablespoons a day.

The traditional Pacific islanders are taking as much as 10 tablespoons of the "liquid crystal" in their daily diet, I don't see why we can't be like them. The key difference is they've long been used to that amount while we're not, so you have to moderately add the dosage to condition your body into adapting to it eventually.

Disadvantage #3 - Flavor Sucks!

Most people love its aromatic flavor. However, like durian, some people may not like it.

So, if the original smell or taste of this liquid crystal just doesn't appeal to you, fret not, you still have 2 options.

1. If you can't eat by the spoonful on its own, mix it into the food or beverage you're having.

2. You can use it in cooking. Just replace your usual cooking oil with it and you're absorbing healthful MCFAs without excess fat intake. It's that simple.

Coconut oil possesses many wonderful health benefits which can more than offset the 3 disadvantages listed above but sadly, it has yet to be appreciated by many. Even some doctors, scientists and nutritionists believe it is as bad as animal fat.

That's how ingrained the bad impression of this super food is.

On the contrary, the MCFAs protect and treat your body against a wide range of diseases - heart disease, high blood pressure, atherosclerosis, cancers, Crohn's disease, kidney failure etc, just to name a few. They're easy to digest and help you to lose weight too.

Yes, you heard me correctly - it's also able to burn off those stubborn excess body fats that cause your weight gain. All this can be achieved in a natural, healthy way.

Disadvantages of Coconut Oil

Laura Ng invites you to discover more disadvantages of coconut oil at iOneHealth.com, where you'll learn how to avoid the disadvantages so that you can continue to improve your health, lose your excess body fat, remove your acnes, and smoothen your skin when you add coconut oil in your diet. Uncover other natural health remedies at iOneHealth.com now, and take your health to the next level.

Ads Where I Can Leave My Phone Number to Meet Married Women

You are looking for ads where I can leave my phone number to meet married women. I will tell you the best way to do this. I will also tell you how to avoid making a big mistake. Most people will use a site like Craigslist.com for this purpose, although you would get similar results with almost any online classifieds site. There is one very big problem with this approach, though. Sites like these are inundated with con artists and clever software.

I will explain.

Ads

You post your personals ad, writing that you want to meet married ladies, and you leave your phone number in the subject area. Con artists use software to "scrape" these sites of email addresses and phone numbers. They then pester you on the phone, trying to get you to spend money on products like dating and adult cams. When they are done with your number, they sell it on to brokers who sell it on to dozens of other marketers. The upshot: you get pestered, possibly embarrassed if other people answer your phone, and you have to go through the time and expense of getting your number changed.

So, when you ask yourself about ads where I can leave my phone number to meet married women, avoid such places. There is a simple method that is much more effective and safe.

Become a member of a popular dating community. Any will do as long as they have big populations and you need to make a profile to become a member. Once your profile is complete, head over to the people-finder page. Put in a search for married women who live close to your zip code area. You will now see a list of local married women seeking men like yourself. Send each one an email that contains your phone number. By doing it this way, you are targeting married women specifically, not con artists, and your phone number is not available for the world to see and steal!

If you truly want to place your phone number in a personals ad, you should add it to the description field of your dating profile. And, so that only married women end up seeing your number, just select that you only want to meet married women. Most big dating sites will allow you to do this when you edit your profile.

Ads Where I Can Leave My Phone Number to Meet Married Women

When you ask yourself about ads where i can leave my phone number to meet married women, consider this dating community Search Local Wives. It is one of the most visited dating sites on the planet and you can do everything there that I have explained.

Public Relations Job Description

The public relations job description covers a wide range of activities right from maintaining good relations with the press to even the company peers and rivals. The PR job description expects a PR professional to build up interest and awareness and serve as a spokesperson between the company and various groups, for instance the public. He controls the amount of information that the public receive about the company, product or a person related to the company. He can communicate very effectively on the print, through the phone or in person.

A campaign will be successful if the client company is presented in the best light. Conventionally, it is achieved through press releases to reporters and placement of stories in the broadcast, print and virtual media. A press release is in the format of a news story and sends a message. It is usually sent through email.

Advertisement

Advertising and Public Relations

A lot of people confuse the public relations job description with advertising. PR is different from advertising. In case of an advertisement, an ad time or space is purchased while in case of PR, that space or time is got for free. That is the strategy employed in public relations jobs which is not found in advertisement.

Job Titles

The lowest position from which public relations job opportunities start is from the level of account coordinator. Through hard work, it is possible to become the account director in a period of five years. In seven years, you can also become the PR manager. In the corporate setting, the duties of PR jobs fall under a variety of titles. There is the title of a community relations director, media specialist, external and internal communication specialists and PR Officer.

Skills Required

So what does a public relations job description really entail? For starters, you must not be shy. Your verbal and written communication skills should be excellent. Good PR personnel are well versed in news and current affairs and popular culture. They are also adept at time management, public speaking, cold calling, budgeting, event planning and research.

Salary

The salary varies depending on degree, skills, experience, city and company size. However last seen according to PayScale.com in an April 2009 survey, a US based account coordinator gets a median salary of , 987 while a PR manager earns around ,959.

Public Relations Writing Tools

A lot of written materials are used for PR jobs. These mostly include press kits (fact sheet, company history and personnel biographies), press releases, newsletters, speeches, website content, feature articles, event listings, proposals, website content and pitch letters which are persuasive in tone and sent to TV producers and journalists. These pitch letters are generally sent with the intention of convincing them to run stories on the PR Officer's client.

Degree

A degree helps but it is not mandatory. There are a lot of colleges that offer degrees in public relations. A minimum graduate level of education is mandatory. However the best way to start in the industry is to do an internship. It gives on the job experience and prepares you for building a career in this field.

Public relations job opportunities are increasing and have been stipulated to increase after the current financial year.

Public Relations Job Description

Silas Reed, Writer for PRCrossing, writes articles that inform and teach about different PR job profiles. Please visit http://www.PRcrossing.com and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the PR profession.

Intimate Encounter Personal Ads - How to Easily Find Someone

If you have ever struggled to find an intimate encounter on the internet, the next few paragraphs will give you all the essential information to make your search a successful one. The trick is to target the right kind of intimate encounter personal ads on the right kind of site. Do this and you will be able to choose a different partner for each day of the week; it really is that easy.

A Free Account On A Paid Dating Site

Ads

The most common mistake in using internet dating to find an intimate meeting comes when choosing a free dating site. The free dating service is really a scam; after all, no product or service is ever truly free. Free dating sites collect email addresses, sell them to email brokers and spam them with their own advertising. Worse still, free dating sites are replete with fake profiles. They cannot compete with the big paid dating sites who have millions of members so they create lots of fake profiles to draw you in. What is the solution? Paid dating sites. Put your credit card away though; paid dating sites offer free accounts that have a surprising number of features.

Paid dating sites do not sell email addresses or spam them; they make big money so they have a reputation to keep. You will never find a fake profile on a paid dating site; they already have millions of members so there is no need to create make-believe profiles. Many people will choose not to get a free account from a paid dating site because they think to actually do anything on the site they need to upgrade; this is untrue. You may be surprised to discover just how many features are available on a totally free membership. You can send and receive messages, search millions of active users, create profiles and upload photos, add friends and view profiles. This is really all you need from a dating site; not only that, but you get it for free without the spam and the fake profiles.

So the first tip is simple: Get a free account on a paid dating site.

A Good Profile Will Find Intimate Encounters On Your Behalf

When you create a free account, ensure that you make a good profile. If you do this right you will have several dozen messages from possible mates in the first hour alone. When you first join an intimate encounter dating site, you get added to their recently joined list of online users. What this means is massive exposure for your dating profile. Write an interesting profile and use a good photo of your face. Do not be tempted to photograph parts of your body; a face-photo will get several times as many visitors.

Search For The Right Kind Of Mates

A big intimate encounter site will have several million members. Now it goes without saying that you will need to search for people in your area. There are, however, other search criteria that can be used to make your search for intimate encounters even easier.

Look for newly-joined members who are online. These people have not yet been approached by anyone. If you are quick to message them, you might actually be the first person to contact them. This massively increases your changes of being accepted.

Married men and women are also excellent demographics to target. Married women are, for example, a perfect match for straight, single men. They desire no-strings encounters and because most single men will be looking for single women, there is significantly less competition when seeking married women; your chances of acceptance will double.

Advanced searching criteria will also double your chances of being accepted by possible mates. Many dating profiles will explicitly state the kind of person they wish to meet; right down to ethnicity, age, income, height and more. When conducting a local search of your town or city be sure to target men or women who might be searching for someone exactly like you. This again will double, perhaps even triple, your chances of being accepted.

If you use these tips when looking at intimate encounter personal ads, you will find your chances of successfully finding a partner to be significantly increased. Get yourself a free account on a big dating site, create a profile that makes you stand out from the crowd, and learn to approach the right kind of potential mates. When you get the hang of this, you will be able to find a new partner for each night of the week!

Intimate Encounter Personal Ads - How to Easily Find Someone

Get a FREE account on one of the largest dating sites with over 8 MILLION MEMBERS.
Visit my dating site and meet men and women in your town: Join Amateur Match Free

Famous Advertising Slogans - Top 10 Advertising Slogans and the Top 3 Ways to Make Your Slogan Best!

What is it about an advertising slogan that catapults it into fame? There are some slogans that everyone's seems to know by heart and millions others that have come and gone and hardly even been noticed. So what did the successful ones have that the others didn't? Well, here are the top 10 most famous advertising slogans of the last one hundred years and the top three qualities that makes an advertising slogan so effective.

Top 10 Famous Advertising Slogans:

Advertising

1- DeBeers: "Diamonds are Forever"

2- Nike: "Just Do It"

3- M & M's: "M & Ms, Melt in your mouth, not in your hand"

4- Miller Lite: "Tastes Great, Less Filling"

5- Avis: "We Try Harder"

6- Maxwell House: "Good to the Last Drop"

7- Wheaties: "Breakfast of Champions"

8- Clairol: "Does She...or Doesn't She?"

9- Morton Salt: "When it Rains, it Pours"

10- Wendy's: "Where's the Beef?"

The Top 3 Ways to Ad Your Slogan to the List of Famous Advertising Slogans:

1- Make Your Slogan Memorable: The top way to make your advertising slogan famous is to be sure it is memorable either through:

-Alliteration: repeating the first letter in all or most words of the phrase, ie: Jaguar's slogan is "Don't dream it. Drive it."

-Coined words: make up a new word that people are sure to remember, such as Louis Vuitton's "Epileather", or Gordon's and Tonic's "Innervigoration."

-Puns: a clever pun in a slogan is sure to be memorable, such as Moss Security's, "Alarmed? You Should Be."

2- Brandname Recall: One of the top characteristics of an effective, famous advertising is the inclusion of the brandname within the slogan, usually with rhyming, such as: "My Goodness, My Guinness," or "Don't just book it, Thomas Cook it."

3- Include Your Main Benefit: Another one of the most important aspects of an effective advertising slogan is the inclusion of the company's key benefit. Mercedes Benz's slogan, "Engineered like no other car in the world" tells the customer that their Mercedes vehicle will be made better than any other car in the world, which is an obvious benefit and selling feature! Remember to 'sell the sizzle, not the steak'! Focus on benefits, not features, even within your slogan and your customers will be sure to remember your slogan for years to come!

Remember, if it is your goal to write a catchy and famous advertising slogan that will stick in your customer's mind and propel your business further, it should be clever and unique, relevant to your company and brand and allude to your company's main benefits in a simple and believable way.

Famous Advertising Slogans - Top 10 Advertising Slogans and the Top 3 Ways to Make Your Slogan Best!

Next, to continue reading more of the top advertising techniques to market and brand your company and propel it to greater success, please visit: http://www.Make1KaDay.com

Gerald Van Yerxa is the original founder and current CEO of one of the world's largest internet marketing & mentoring programs. He's been featured in industry magazines and on national radio for his marketing prowess over the last 30+ years. For more information on how you can either create an online home business or transform an existing one into a thriving and profitable experience, please visit: http://www.ourhomebizrocks.com/

Advertisements - Good and Bad

Do you like advertisements? Nowadays, wherever you go, you would see advertisements everywhere. Actually, we need advertisements. Advertisement is not only necessary, but also helpful. However, a handful of them are not useful to people. Some can even be harmful.

As for me, I think advertisements are useful to us. For one thing, we can know the products through the advertisements. Because we often don't know how to accurately select products when shopping, we need information on different products so we can compare and decide which one suits us the best. If there was no advertising, consumers would not know about the
goods that their local shops offer. In addition, advertisements can bring entertainment to people. Some advertisements are extremely funny, some are very romantic, and some are educational. People can have fun and learn tons of new information at the same time.

Advertisement

However, advertisements have their negatives. Let me tell you a scary story. I have a friend who is a girl and she wanted to lose weight. She was very worried and sad about herself and she tried so many methods to achieve her goal. Unfortunately, none of them worked. One day, as she was walking on the street, she saw an advertisement for a product that could help a person lose weight within a week. She bought the weight loss pills immediately and not only did she not lose weight, she had diarrhea for 3 days straight! The pills did not work at all!

Believe it or not, there are many people out there that want nothing but money and they would use all kinds of methods to make money. Companies can make false claims about their products and give people promises, which is good for attracting people to buy their products. Therefore, before you buy something, you should always do research on the Internet and read people's reviews on the product that you are interested in. This can prevent you from losing money on useless products.

Advertisements - Good and Bad

Roy Armstrong has always liked to write articles that give people the information they want and need. Not only does he write articles, you can also check out his latest websites on arm workout and polypropylene rug [http://polypropylenerug.org/].

The Elements of a Good Advertisement

Advertisements are all around us. Whether we're watching television, driving down the freeway, flipping through a magazine, or listening to the radio, we are bombarded on every side by messages trying to get us to buy a product or service. And although there have been countless debates over whether or not advertising is effective and whether it really does influence people to purchase products, the fact is many companies will spend billions of dollars on a single advertisement in the hopes that it will increase their profits.

Good advertisements have the power to make people stop and take notice. You have to have been living under a rock not to notice the success of Geico's caveman series or the iPod's silhouette series of commercials and advertisements. And as a result of those advertisements, sales went up significantly for those two companies.

Advertisement

Advertising creates awareness of the product and can convey messages, attitudes, and emotions to entice and intrigue audiences. At least those are the desired effects of an advertisement. Needless to say, some advertisements fail miserably in their purpose.

So, what makes the difference between a successful advertisement and an unsuccessful one? It's all in the design. Typically, larger organizations produce more effective advertisements, while newer and smaller companies are the ones that produce the duds. This is largely because bigger organizations have the money to hire professionals while smaller companies do not.

The advantage of hiring an in-house advertising developer or hiring an advertising agency is that you get the skills of people who have been trained in creating effective advertisements. Many have spent years and years going to school, studying past effective advertisements, looking at elements of design, and learning how to create their own effective advertising campaigns.

Learning how to create effective advertisements does not happen overnight, but there are a few simple rules that many workers for professional advertising agencies follow to create effective advertisements that will appeal to audiences and hopefully increase the company's revenue. The following paragraphs list a few advertising principles that companies and advertisers follow when creating their own advertising campaigns.

Perhaps the most important quality of an advertisement is its uniqueness. In a world where people often see hundreds of advertisements a day, an advertisement must be unique and different in order to capture audiences' attention. Going back to the iPod example, the single block of color with an image of a black silhouette was extremely effective at the time because it was unlike anything else around it. The simplicity of the advertisement stood out against posters and billboards that had busier images and much more text. Also, the use of bright, bold colors made people stop and look at the image. Even though the advertisement had little text on it, people got the message that this product was new, fun, and bold.

Of course, there are a variety of ways to make your advertisement stand out. Look around your area and write down descriptions of advertisements you see. What are the trends? Are they text heavy? Do they use similar colors? What kinds of images are on the advertisements? Once you start noticing trends, try to think of ways your advertisement can go against those trends and be something different--something that will make people stop and look.

One word of caution: Once you've made people stop and look at your advertisement, they need to be able to understand what you're selling. You may have the most eye-catching image on your advertisement, but if it is completely unrelated to your product or service, then viewers won't understand what you want them to buy. So, be sure that when you are selecting your images and text for your advertisement, people will understand what you're trying to sell.

A well-designed advertisement will also communicate well to audiences. In order to figure out how to make your advertisement effective, you need to identify your audience. Who are you trying to target? Teenagers? The Elderly? Business people? Parents? There are a variety of different audiences, and the more specifically you can identify the audience for your product, the better chance you have of designing an ad that will effectively influence your audience.

For instance, if your audience consists of young teenage girls, you might choose to use bright and bold colors, but for business people you may want to create an advertisement that uses more professional blues and blacks (but don't be afraid to be a little bolder if you're trying to stand out).

The key is to think of the general traits of your specific audience and try to reflect those traits in your advertisement. What do they value? What do they fear? What motivates them? Once you've answered those questions, it should be easier to come up with a few solid ideas for an advertising campaign.

Once you've developed some ideas for an eye-catching advertisement and identified how you want to communicate with your specific audience, some good, solid design principles need to come into play. The advertisement needs to be legible. Viewers shouldn't have to work to get what you're trying to say. The advertisement needs balance. One side shouldn't feel heavier than the other. The advertisement should also make good use of contrast, repetition, color, and pattern. When these design elements are implemented well into an advertisement, the result is a fabulous ad that will appeal aesthetically to viewers.

The above is just a brief overview of what advertisers have to think about when designing an ad. You can see why many people find it helpful to hire an advertising agency to help them develop ideas and create effective advertisements. And whether you're looking for a Seattle or a Miami advertising agency, you shouldn't have a problem finding an organization in your area to help you create the perfect advertisement campaign for your company.

So, if you're thinking of creating a new ad or ad campaign for your company, by following the above guidelines and suggestions, you can create the most effect advertisements as possible, convey the message you want to convey, and be one your way to increasing revenue.

The Elements of a Good Advertisement

Green Frog Advertising (http://www.greenfrogadvertising.com/) is a Miami advertising agency. Art Gib is a freelance writer.

How to Cut, Paste, Respond to a Craigslist Ad and Attach a File to an Email

How to 'cut and paste' text

  • Mouse to the beginning of the text to be highlighted.
  • Left click and hold the button down.
  • Drag the cursor (move the mouse) to the right and downward to highlight the text.
  • When your reach the lower right end of the text, let up the mouse button.
  • While the text is highlighted (blue or black), move the cursor into the blue area and right click.
  • A small menu will appear.
  • Mouse down to where it says 'copy' and click on that.
  • The text has now been copied to the clipboard.
  • Move the cursor to where you want the text.
  • Right click.
  • On the menu that pops up mouse down to where it says 'paste' and click on that.
  • The copied text will now be inserted (pasted).

Responding to a craigslist ad by email

  • In the ad, an email address appears where it says Reply to:.
  • Highlight the email address by holding down the left button (starting near one end with the I shaped cursor not the hand ) and sliding to the other end making it blue.
  • Then let up the left button.
  • Move the finger of the 'hand' cursor into the blue area and right click. A small menu screen will appear.
  • Click on copy to copy that email address.
  • Log in to your email account (Gmail 'Google', Yahoo 'Yahoo', Hotmail 'MSN', etc.)
  • Click to create a new email ('new' in Yahoo, 'Compose mail' in Gmail or 'new' in Hotmail.
  • Now right click in the 'To' box and click on 'Paste' to paste the email address in the window.
  • Put something in the 'subject' box (such as 'my resume')
  • Add some information in the 'body' of the new email and click on 'send'.
  • Now check your email inbox occasionally to see if someone responds.

Ad

Attaching a file (such as a resume ) to an email in 'gmail' or 'hotmail'

  • Log in to your email account.
  • Click to create a new email ('Compose mail' in Gmail or 'new' in Hotmail).
  • In the 'To' box, put the email address of the recipient.
  • Put something relevant in the subject box.
  • In the body (large box) tell the recipient what the email is about.
  • Just below the 'subject' box is a button (or link) saying 'insert' or 'attach'.
  • Clicking the button (or link) will cause a window to appear.
  • In this window you will navigate to the file to be attached as described above (Finding Your Folder in Windows) if the file is in 'My Documents'.
  • If the file is on a thumb drive follow the instructions above (Finding Your Thumb Drive in Windows)
  • Once you find the file, select it and click OK or Attach in the lower right corner of that box and the file will be uploaded and attached. Click 'send' to send the email.

Attaching a file (such as a resume) to an email in yahoo mail

  • Log in to your email account.
  • Click to create a new email.
  • In the 'To' box, put the email address of the recipient.
  • Put something relevant in the subject box.
  • In the body (large box) tell the recipient what the email is about.
  • Just below the 'subject' box is a button that says 'attach'.
  • Clicking the button (or link) will cause a window to appear with several "browse" buttons. Click a 'browse' button. Each button will attach a separate file.
  • In the window that pops up, you will navigate to the file to be attached as described above (Finding Your Folder in Windows) if the file is in 'My Documents. If the file is on a thumb drive follow the instructions above (Finding Your Thumb Drive in Windows)
  • Once you find the file, select it and click 'Open' in the lower right corner of that box and the file will be uploaded and attached. Click 'send' to send the email.

How to Cut, Paste, Respond to a Craigslist Ad and Attach a File to an Email

Dean Walden is an avid photographer with many years invested in this art form. His work may be seen at learn more.

Global Warming is Not Real

What makes you think the global warming is real? Because you saw a movie that Al Gore who is a politician decided to promote and a hefty sum of profit to himself (assuming he was paid)? Is that your line of reasoning? Let's face it political parties and politicians always want you to fear something as a motivator to get you to vote for something or do something or believe something in order to promote their agenda. Why would this be any different?

For those who are truly concerned about the environment because we all have to live with in the ecological system and also we must breathe the air and drink the water it makes sense to do as little polluting as possible. It would be nice if everyone looked in the mirror and lived a carbon free life.

Propaganda

But if we are to lead the mindless masses into a giant fear that global warming will end life on Earth in an incredible apocalypse then obviously we have been pushing the wrong buttons for far too long. It is time to stop leading by fear and to lead by thinking and use the brains that we have and our minds to solve the problems of the species.

Global warming is not real just like Y2K was not real. Mankind is not going to blow them selves up with a massive nuclear war nor is Bird flu going to wipe out the human species. All these things had been perpetuated and now it looks like Chicken Little is on steroids, but do we have to clone our poultry and use the same tactics over and over again to control the people?

Global warming is not real and it should be obvious to anyone looking at the total picture. I certainly hope this article is of interest and that is has propelled thought. The goal is simple; to help you in your quest to be the best in 2007. I thank you for reading my many articles on diverse subjects, which interest you.

Global Warming is Not Real

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is an online writer in retirement.

Motivational Keynote Speaker Tips

"A good beginning makes half a good ending", it is said. As in all cases, this statement applies to motivational speaking too. A keynote speech is a speech that is delivered at the beginning of an important event, starting it off. A keynote speech sets the tone for an event; a good keynote speech enhances the event. A motivational keynote speaker is a person who ensures that the event is a memorable one, with his keynote speech paving the way for the event's success.

A motivational keynote speaker generally starts the proceedings for a function, be it a conference, convocation or a political propaganda. He must ensure that his speech gets the audience up and involves them in the rest of the event. In most cases, a good keynote speech bodes a successful run for the event. This makes the keynote motivational speaker one of the most important entities in the event.

Propaganda

A motivational keynote speaker must begin with an authoritative, inspiring quote. Generally, quotes and verses tend to rouse the interest of the audience more than plain statements. So a motivational keynote speaker has to start on these lines. Then, he must give a brief description of the event, the reason for the event and the host, if there is one. He must then proceed to summarize the importance of the event, and the impact of the event on future happenings. He can use relevant examples and anecdotes to emphasize his point. A good keynote speech always contains a fair share of humor, jest and mirth. This, a motivational keynote speaker must ensure. A good motivational keynote speaker always involves the audience in his speech. He asks questions, starts discussions and evokes responses from the audience.

The audience should never feel bored during a keynote speech because, a keynote speech is a precursor to the event. Another important trait for a motivational keynote speaker is creativity and innovation. He must not always take up old instances and relate them. He must possess the ability to premeditate, and improvise, if necessary. A tricky audience would pose a formidable challenge to any keynote motivational speaker, by their critical review of the event. A good speaker must be able to tackle the hurdles posed by a critical audience and emerge unscathed. A motivational keynote speaker must give tips and suitable solutions to problems, if the gathering is to resolve a dilemma. You can find out more great motivational speaking tips and advice at http://www.motivationalspeakertips.com

A good motivational keynote speaker must provide a platform for further proceedings, and his words must stimulate the audience into thought. Further, he must address the gathering in such a way that it arouses the feeling of teamwork and co-operation within them. A keynote speech must be spiced with references, quotes by famous people, witty idioms and thought-provoking statements. The conclusion to a keynote speech is also very important. A motivational keynote speaker must briefly summarize the event and pave way for the transition from the speech to the commencing of the event. The conclusion should make a part of the event's beginning.

Motivational Keynote Speaker Tips

Article by Dean Forster at http://www.motivationalspeakertips.com a resource dedicated to motivational speaking, including information on how to become a motivational speaker, after dinner speaking and famous quotes and advice by top speakers around the globe Motivational Speaker

How Does Marketing Create and Satisfy Consumer Needs?

A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants. 

Part A  

Advertisements

'Marketing merely reflects the needs and wants of customers.' We all need to eat, drink and sleep and reproduce, this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.  

The other aspect is that needs vary depending on what country you live in. "For example a consumer in the United States may need food but may want a hamburger, french fries and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society." The other part is wants, everybody can want something but only a few has the means to acquire it. A good example would be that everyone wants to eat out at expensive restaurants everyday but in reality only very few people can actually afford that lifestyle. This is why various segments have been created to target different groups and classes of people.

Marketers must therefore continually be creating and developing attractive products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering value and satisfaction from their products and this is formulated in consumers' minds as a combination of service, quality and price. Some consumers would not mind paying a higher price for an item or service if they received very good service.

This is all part of what a consumer's expectations on a product are, if these perceived expectations are met time after time then they become a loyal customer to that particular company. We as people like consistency and if a marketer provides consistent service in addition to great products and price then we will keep on going back for years. A good example would be Ben's Chili Bowl located in Washington DC. It is an eatery that has been in business for decades and the fact that it had kept so many loyal customers is because they have offered consistent service and great food over the years and people who used to go there to eat as kids still go there as adults. They even have patrons fly into Washington DC just to experience their food and service. Companies also create brands and these brands have an effect on people's purchasing habits.

These brands can mean several aspects of the company combined to form a perception in the consumer's mind such as products, services, information and experiences. The more unique and interesting a brand the better it will perform. One brand that comes to mind is the Coach Company that manufactures accessories in the retail sector. They produce items such as handbags, purses, belts and other items. Coach has built a strong brand name for themselves by being unique in their style and service and this is primarily the reason that customers create a high demand for their products. This has also allowed the company to maintain an above average price for their products compared with their competitors with the knowledge that consumers would pay that higher price. Segmentation is another way that companies target the consumer to satisfy their needs and companies use this technique to target where they should market their products. There are various criteria that companies use to segment their products and some of them are geographic, demographic, psycho graphic and behavioral.

They would use factors such as how populated and area is or how wealthy the population of a specific area is and target products that fit that mold. This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.

Marketing has relied on four marketing skills and tools and they are the sales force, advertising, sales promotion and marketing research, they must also use brand building, customer relations, telemarketing and others to make their product selling become reality. Companies must also function ethically and honestly to serve the consumer in the best possible manner. Marketing in the United States is unique in the world because it has evolved and changed over the years to blend in with the capitalistic society we live in in the US. This also means that some of the marketing we use in this country can only work with the credit system we currently have. This is not so in other parts of the world even in industrialized countries. So I would view marketing in the United States as one of the spokes in the wheel that makes our economy such a giant as it is today. 

Part B 

Regarding the second argument 'Marketing shapes consumer needs and wants.' I have to also agree with this statement. My reasons are many and varied. After seeing so many television commercials and advertisements both on the Internet and on newspapers I have concluded that some companies construct their ads to create a need in the consumer's mind even if originally they were not interested in the product. I took some time to research some of the words that advertisements commonly use and I found an interesting mix of words and phrases. The word 'free' is the most common denominator I found in the ads, free is used in combinations such as free home trial, free inspection, buy one get one free, free installation, free estimates, free parking, free demonstration and free consultation. The word free is usually a powerful catalyst that springs the consumer into buying that particular product or idea even though he or she might not need it. I think other terms also kind of bait people into buying things they don't need.

Terms such as 'no payments till 2010' or 'money back guarantee' 'no down payment' 'offer good while supplies last' help dissipate any doubts that the consumer may have and spur them on to make the purchase. "Because the goal is to get customers' attention, persuade and create demand, market segmentation has historically been based on variables that correlate to creating demand: geography, age, gender, income, education, occupation and other traditional demographics, as well as psychographics around personality, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people."

Some companies do act unethical in their advertising, for example I have seen some ads on the internet especially where companies would advertise a product and make it very appealing to the consumer then at the very bottom is tiny fonts the word 'restrictions apply' they would hide the link that takes you to where the restrictions are listed. So if you happen to buy that product without reading the fine print and something happens that you are not satisfied or want to return the item the company would refuse and make reference to their restriction policy. Other tactics that companies use to shape consumers needs and wants is to use celebrities or other famous people to sell their products. A good example of a company would be Nike. Nike teamed up with Michael Jordan to create marketing giant. One of the themes behind their partnership was to create the desire within consumers that if they wore Michael Jordan's sneakers they could play basketball or jump as high as him.

This was directed primarily towards the younger consumers and turned out to be a huge marketing success. Companies also take advantage of world events or changes in the economy to come out with new products. A good example is the ever increasing popularity of hybrid cars. This has been brought about by gas prices going up and the economy slowing down. However the increase in hybrid cars has led to a marked decrease of large SUV vehicles. In the past we used to associate hybrid cars with car companies such as Toyota and Honda, but nowadays companies such as Lincoln, Ford and others are coming out with hybrid vehicles. This has been a necessity of them to compete in today's changed car market.  

However advertising is not the only force that drives the consumer. Most companies do a lot of research before releasing an advertisement in getting a feel of what the consumers really desire. There is a constant interaction with the public in studying what is in vogue at the time and also what brands people want to be associated with. I have always wondered at why companies come out with new models or new releases at such a quick pace. This tactic is basically mainly a tweak or an enhancement of the previous model or version in order to create the perception of a totally new product which in turn creates more demand for the product.

Good examples of these products would be software, Microsoft is especially good at coming out with new versions of their products. For example with the release of Microsoft Vista operating system it meant that people had to upgrade their computers also because their existing hardware could not support Microsoft Vista's requirements. In conclusion, newer firms tend to lean more towards creating needs because the public does not yet know about their products. Established companies are more interested in fulfilling the existing needs of consumers. These companies are already known and their products have already being deemed essential to their lives so they would continue buying their products even with little or no advertisement. 

How Does Marketing Create and Satisfy Consumer Needs?

This article was done by me at the University of Maryland last October 2008. I wanted to share it because me and my husband just launched our new business online shopping website associated with amazon http://www.freetownmall.com and I thought it ironic that I did an article on marketing as this is our quest now to get our business off the ground.