Whether you are sole proprietor or running a large concern advertising will play a large role in your promotion budget - should I say large hole? This current economy is simply not suited to expansion if you are a small trader.
Is there something you can do about it? There is, by taking up the opportunity of any festive occasion related to the ethnics of your area. For example we have Christmas slowly approaching. No matter what you service or sales you offer you must gear that to a Christmas.
Advertising
You can do this by offering a Christmas package that you put together.
The next thing you do is to display nice Christmas posters in your public area. This would include displaying a large Christmas Opening Hours placard that can be seen from a good distance even from across the road from you. The Christmas posters should look stunning enough to lift the eyelids of your prospects and draw them into your premises.
One of your posters you display should have a thank you message. This can have the same effect as sending out business Christmas cards to your customer base only at a fraction of the cost.
Is that at all possible? Yes it is!
You will find a link to a source for Christmas posters at the end of this article.
When a prospect enters your premises always greet them with a smile or say something to show they are welcome. Never jump on them if they are looking. A simple "if you have any questions I am available," something on that sphere.
Business Advertising Ideas For Christmas
http://www.christmas-ideas.posters4u.net/
Best Christmas wishes.
Roy Suzuki