When you own your own landscaping business it is up to you to get your name out there and make your services known to the community. Flyer printing is a perfect advertising medium for your landscaping, contracting, or lawn care business. However, you will want to be sure that you are advertising in the best way possible. Here are ten tips to make sure you get the most out of your advertising:
1 o Never underestimate the effectiveness of flyers, business cards, and direct mail advertisement. These forms of advertising are great because they can be directed toward specific target areas.
Advertisements
2 o Know your target audience. You can do this by having customers supply you with feedback. The more you know about the bulk of your customers, the more you will be able to create more productive advertisements.
3 o Design advertisements that are professional looking and that get to the point. Your location or contact information should be easy to locate on the advertisement.
4 o Target areas that are more than likely to yield you great results. This is another area where customer feedback can become helpful.
5 o Run and advertise seasonal specials. This will help you to get more customers during those seasonally slower periods.
6 o Stay ahead of the competition. By investigating what the other landscapers are offering you will be able to make sure that you offer more than they do, or that you have better prices.
7 o Make sure that you always have a flyer on you. There will be many times that you will be out and about and find yourself in the position of talking to someone that can use your services. You won't want to miss out on the opportunity to hand them a flyer.
8 o It's a good idea to put flyers at a house that you see a sold sign at. The chances are good that the new buyers won't have a landscaper for the home yet.
9 o You should think about putting a picture of one or more of your jobs on the flyers.
10 o Make sure your cell phone number is on your flyer printing design. This way you won't miss any calls while you are out of the office.
10 Landscaping Advertising Tips You Must Know
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. Chris currently serves as Marketing Director for Taradel.com and may be contacted directly regarding your print advertising needs.
Article Source: http://EzineArticles.com/?expert=Chris_Barr
Copyright© 2009 Taradel, LLC. All rights reserved.