24 Hour Advertising: 2013

Descriptive Terms in Real Estate Ads - More Definitions

If you are buying or selling a home, the chances are good you struggle with the meaning of descriptive real estate terms. Here are explanations and definitions for more terms.

"Shed Dormers"

These are often seen in Dutch colonial style houses and are flat roofed dormers. Sometimes these dormers are single windows, but often they are two or three windows side by side with one flat roof.

Descriptive Terms in Real Estate Ads - More Definitions

"Blind Dormer Window"

Sometimes builders construct fake dormer windows to add architectural interest to new houses. They are at attic level but can't be seen from the attic because the roof of the house covers access to them.

"Oversize Garage"

Ads often say how many cars a garage will hold. Then they add the word "oversize" as in "oversize 2-car garage." What is usually meant is that there is room for storage, or a work bench in addition to space for the cars. Occasionally it simply means you can open a car door wide enough to actually get out with both cars in the garage!

"Gourmet Kitchen"

This phrase is intended to convey the idea that a very good cook can happily work here. That may or may not be the case, but it does usually mean that the kitchen is fairly large and attractive.

"Great Room"

I've seen this used in two distinctly different ways. The first is to describe a living room, dining room, and kitchen in a very open floor plan. The area typically has a high ceiling. The second way I've seen it used is when what we'd normally call a family room has a high, often coffered, ceiling, a fireplace with a dramatically massive mantle, and perhaps an upstairs balcony overlooking it. I think this may stem from the idea of a "great hall" in old English houses.

If you can get the verbiage down, you'll be way ahead in the real estate game. Look for future articles on this subject or visit our site to read more terms.

Descriptive Terms in Real Estate Ads - More Definitions

Raynor James is with the FSBO site -http://www.fsboamerica.org - FSBO homes for sale by owner. Visit our home buying page - http://www.fsboamerica.org/buyer.cfm - to view and buy homes, houses, condos, land and real estate.

Benefits of Banner Ads

Ever since the Internet made its appearance for the first time, banner ads have been welcomed with open arms by companies pertaining to different sectors. Whether it is automotive, cosmetics, clothing or retail industries, all of them have realised the immense potential and usefulness of banner ads.

Banner ads are a cost-effective and efficient way of marketing products and services of a company. Banner ads provide direct traffic to your website as just one click of a mouse button give them information on a company's products and services.

Banner ads are useful to companies in that they help them gain recognition in the market and enhances mindshare by always being visible to your target audience. Mindshare means making consumers aware of a particular product in the hop that they purchase the product. Even if customers don't click on the banner ads, they get to know a word or two about your business.

Benefits of Banner Ads

Banner ads can help you train your focus on marketing investment by allowing you choose websites that reach the best audience. These type of ads help a company know how many people viewed your product, how many of the clicked on the ad, and which sites are drawing more traffic to your site. Banner ads increase interaction as through images and messages that can be rotated, use of video or by communicating with users with rollover effects. This increase consumer response.
Usefulness of banner ads can be further enhanced by placing them on websites at the right place. Companies should not overlook the importance of placement of banner ads. An ideally placed banner ad can enhance website traffic and making it more visible. For this, you should look for a website which receives huge traffic and is capable of complementing your brands.

If you are promoting sports shoes, then it will prove to be very productive for you if you can buy banner ad space on a website which provides information on upcoming running events. People interested in running will get attracted to the website and will nine out of ten times buy sports shoes after visiting that site.

Benefits of Banner Ads

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Advertising Strategies: Calculating Banner Advertising Rates

There are many types of advertising strategies used by different people. Upon testing which strategy will be best for you, you should remember that one strategy may have different results with different people. There is no specified strategy that works smoothly for everyone, producing the best results. That is why you have to decide for yourself which way of advertising to choose. Before choosing, you need to get accustomed with all available advertising techniques. One of them is advertising using banners on the Internet.

Banner ads of your business can be put in different sites on the Internet. The most important thing you must learn about banners is to calculate the banner advertising rate. It determines the price you have to pay, as well as the results from the advertising. The first banner advertising rate that you must learn to calculate is the cost per click. Although most banners are not sold on a cost-per-click basis, you should know it so that you estimate whether advertising on a certain site is worth paying. If your banner has been clicked on 5 times this month by visitors of this site, your clickthrough ratio amounts to 0.5%. If you have paid 20$ for a monthly advertising on the site, then the cost per click is 4.00$ (you paid 4$ for a single click on your banner).If another site delivers a similar click rate but offers a lower-cost CMP, then it is better for your budget.

Advertising

Another banner advertising rate is the cost per unique visitor. The average sum of pages that the visitor sees on a certain site varies. If, for example, a particular site has an average of 6 page views per visitor and its average number of impressions per month is 600 000, then their average user sessions per month would be 100 000. If your aim as an advertiser is the number of clickthroughs, then the cost per visitor should not be bigger than the CPM. Having this site as an example, the impressions that you will get per month will amount to 100 000.

Advertising Strategies: Calculating Banner Advertising Rates

But if brand recognition is your greatest aim and you are trying to make your brand name popular among many people, your banner should be seen over and over again. If so, then a low cost per visitor would not be as important as a low cost per impression. Many ad agencies are dealing with calculating different banner advertising rates, so that your money can match the purpose that you are trying to achieve.

Another calculated banner advertising rate is the so called "conversion rate". It is important for sites that are selling goods, and many online stores use it. This banner advertising rate shows how many people who saw the banner actually bought something.

So, as you have probably understood, the main problem when calculating different banner advertising rates is to have an idea of the exact number of clickthroughs. The easiest way to do this is to use a script that will track down the number of clicks received from different links. Here are two ad tracking resources ,which will ensure that you get the correct total count of clicks.

If you decide upon trying banner ads, you should have these things in mind. You should learn to calculate your banner advertising rates, so that your money is not wasted uselessly.

Advertising Strategies: Calculating Banner Advertising Rates

Article by Robbie Darmona - article writer [http://www.robbiedarmona.com] who writes on a wide variety of subjects. For more information click Banner Advertising Rates

Personal Ads From Married Women

Would you like to know a simple way to find an intimate encounter fast and free? The answer is simply personal ads from married women. In this short article I will spell out for you exactly how to use free personals to find dates with married women. It is simple and anyone can do it.

A lot of people use adult dating sites to find casual intimate encounters. Millions of people every year. This, however, can actually make it a struggle if you are a single guy. Why, you ask? Well there are more men than women who are looking for casual encounters. So you have competition. The solution: married personal ads. Let me explain.

On the whole men tend to seek out single women for casual encounters. This is just natural. Single women are available, so to speak. However, there are growing legions of married women seeking discreet encounters via the internet. Since less men are chasing these women, that means less competition for you. Another good reason to choose married women is they actually want to keep the date casual; a single women might have a relationship in the back of her mind - but not so with married women.

Personal Ads From Married Women

So you know why you should seek out married women but where should you be looking? Easy.

Choose a popular dating site with millions of members. Avoid the free dating sites though? Why? What's wrong with free dating sites? Well, a lot of things actually. They keep memberships free for a reason. You get tons of spam emails, they stead identities, and they make fake profiles who try to sell you on to live cams. Just to name but a few problems! The solution? A free account on a popular paid dating site.

A free account really is free and you do not need a credit card. Just join up with an email from somewhere like yahoo or hotmail. With a free account you get all the features of free dating too. You can search members, correspond via messages, add friends. It's just the same as free dating yet you do not have to join a scam site.

When you have a free profile all you need to do is search for women in your area that are married. This will pull up several hundred or thousand personal ads from married women. Select the ones who are currently online and add them as friend; the more, the better. You will soon be getting messages from them asking for an intimate encounter.

So that is how to easily find married women for casual encounters. It is simple, fast and, best of all, totally free.

Personal Ads From Married Women

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Car Dealer Ads - Flyer Printing That Works!

Do you own or work for a car dealership with a constant need to find new buyers?

Do you have more to say to your customers than, "Best Bumper to Bumper Warranty," "Bad Credit, No Credit, No Problem!," and "Top Dollar for Your Trade!"?

Are you tired of wasting advertising dollars on advertising methods that cost an arm and a leg and producing minimal results?

Car Dealer Ads - Flyer Printing That Works!

You need to invest in print advertising with newspaper inserts, also known as flyers, preprints, and free standing inserts (FSIs). This form of print advertising typically provides the most bang for your buck with easily trackable results.

If you could send a glossy, full-color, front and back flyer directly into homes in your target zip codes for .10 per home - would you do it? If you are like most auto dealerships the answer is a resounding "Yes!".

Small to medium-sized dealerships across the country are realizing the power of print advertising over other marketing methods. For as little as one third of the price of direct mail and with guaranteed delivery into homes, newspaper inserts are a great advertising investment. This advertising medium is time-tested and all but guaranteed to work assuming basic design, planning, and distribution strategies are adhered to.

With improvements in printing technologies and distribution targeting - you can now have your car dealer ads designed, inserted, and delivered into homes with no hassles. You can easily target customers by zip codes online, order your flyers, and wait for the phones to ring.

Never before has print advertising been so effective and easy to do. The print world has integrated with the digital world and you should use both to your advantage as a business owner.

Give your prospects something they can physically interact with, take with them, and remember you by. Advertising with newspaper inserts will build your reputation, lend credibility to your dealership, and result in increased sales.

Car Dealer Ads - Flyer Printing That Works!

Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit http://www.taradel.com

How to Flag and Delete Craigslist Ads

Craigslist is a popular, but sometimes unmoderated, free classifieds site. Occasionally, there is the need to "flag and delete" a Craigslist post. Common reasons you may need to resort to this are: Losing the edit/delete link, someone posting your phone number in an ad or creating mischief for you, or concerns about illegal activities in your area.

Flagging and deleting on Craigslist should not be used to "pick on" someone, remove competitor's ads, or for other unethical purposes.

Step1: Prepare

How to Flag and Delete Craigslist Ads

Craiglist now has proxy-server detection measures in place, which complicates things considerably.

You will want to make a note of your IP, because you will be changing it in the next step.

Step 2: Change your IP.

Find an anonymous proxy that is undetectable as a proxy. There are several tests online for proxies, and this part is the most time consuming and frustrating. In my experience, only about one out of every ten proxies I tried tested as being undetectable as a proxy.

The manual way to change your IP is to reset your modem and router, and clear the cookies in your web-browser, and then check your IP address again to make sure that it has changed. You may also want to use your cell phone to flag, or try connecting to other wireless connections.

Step 3: Flag!

Remember, it takes time to post ads on Craigslist, and that other people may have different opinions than yours. Craigslist has the unique feature of community-moderation, which is a unique privilege. Flag ethically.

(Note: I originally published this post with descriptive screenshots and more details on EHow.com

How to Flag and Delete Craigslist Ads

ReachingMyDreams.com/Blog [http://reachingmydreams.com/blog/] - Crystal Kelly's lifestream and blog about photography and life with her goffins cockatoo.

How Do I Remove Adware and Ads From My Computer?

Ads and adware are some of the most obnoxious problems that computer users have to face. Aside from the constant barrage of annoyances, victims of adware also have to suffer through the massive slowdown of their system that adware causes.

Luckily, there are a number of programs out there that make removing adware from your system a quick and painless task. The best of these programs make cleaning ads from your computer as simple as installing the removal software and letting it do its thing, finally letting you go back to using the computer the way it was supposed to be used, instead of just as another way to have to look at a ton of ads.

There are a few important things to consider, however, when deciding on an adware removal program.

How Do I Remove Adware and Ads From My Computer?

First, make sure that it has automatic scanning. Programs with automatic scanning make keeping your system adware-free a truly set-and-forget deal. Higher quality software will actively protect your computer from new problems before they even start to take hold.

Second, quality software will automatically update itself from the web. At the rate that new adware is being released, any software that doesn't update itself will quickly become obsolete. Between automatic updates and automatic scanning, you won't have to think about another adware infestation on your computer ever again!

Finally, avoid free software. You get what you pay for, and there are many instances of adware removal software removing other ads just to install a bunch of its own. Avoid at all costs!

How Do I Remove Adware and Ads From My Computer?

Want some recommendations for adware removal programs? Take a look at this review of popular adware removal programs by clicking here!

How Do I Get Rid of Ads on My Computer?

If you have an adware infection on your computer, you know it: the constant advertisements are a tell-tale sign. Nobody likes these things, so let's take a look at what they are, how to get rid of them!

How Does Adware Get On My Computer Anyway?
Short answer: By using it.
Long answer: There are a variety of factors, such as how well your computer is protected from adware (which is different from virus protection, more on that later) and what you use the computer for. High risk groups for adware infections include music downloading and video downloading.

Do They Just Exist to Annoy Me?
They exist to line the pockets of whoever wrote them. When the ads show up on your computer, someone else is getting paid!

How Do I Get Rid of Ads on My Computer?

As an extra bit of fun, in addition to just being annoying, it also can cause your computer to slow significantly, and uses up a lot of bandwidth (leaving you with less to use the internet with)

How Do I Get Rid Of Them?
This is the most important part. Getting rid of adware can be, in short, a huge pain in the butt. If you look around on the web, you can usually find free adware scanning programs so you can figure out exactly what kind of adware you have on your computer. From there, you can Google the type of infection found and look for removal instructions (or bite the bullet and pay for adware removal)

Stay away from free adware removal programs! Many of them are designed to just infect your computer with their own adware instead of actually helping you. Free scanning is fine, but watch out for programs that advertise free removal.

What's The Best Protection Against Them?
There are a number of anti-adware programs out there that include both removal of adware as well as active protection against adware. Note that anti-virus software generally does not protect you from adware, because the two types of software are quite different (namely, viruses actively cripple your computer instead of just annoy you with ads).

Every computer that is used to access the internet should be protected by some manner of adware scanning software, just to prevent any infection.

How Do I Get Rid of Ads on My Computer?

Looking for an anti-adware program for your computer? Take a look at my NoAdware Review and grab a free adware scan to make sure your computer is entirely adware-free!

Want more options? Take a look at my Adware Removal Programs guide and take your pick!

Writing Better Ads For Your Massage Therapy Business

There is something important you should know about how to improve your massage advertising. It can be quite difficult when you have no money to advertise your massage business. Advertising is what gets clients, predominantly. After all one ad can solve your problems right? Wrong!

One ad can set you back hundreds of dollars- I've seen it happen. And I've seen the opposite. One ad can make someone wonder how they are going to fit all the new clients in, in the times they want. I know because both happened to me. I've experienced the best and worst of running my massage business. I can say the lows are really low and the highs, well, they're fabulous!

The reason why ads don't work, when you are marketing to the right group of people, is simply because of the wrong kind of ad. I know this sounds obvious, but really, some Therapists advertise all wrong.

Writing Better Ads For Your Massage Therapy Business

They've got it back to front. You see instead of advertising with the clients desires and needs at the beginning; they try to "sell their expertise." This is not the way to get more clients. Many Therapists talk about their expertise, training and complicated words that only us Therapists understand. It turns potentially really great clients into people who pass our ads by, not having the patience to read a whole lot of words that aren't relevant to them, or, that they can't relate to.

If you've done advertising like this, it's okay, don't feel bad. All you need to do is find out what your potential clients are looking for. Who are they? What do they want from massage? What things can you do to appease their fears about having massage with a stranger. Because that's what you are to them. A stranger.

If you want this opinion of theirs to change, you need to give them a reason to trust you. And in just a few minutes of ad- reading, your words will be your powerful allies. Powerful, problem solving headlines are a start.

You are an intelligent and competent person and with time and practice you can write great ads that generate an abundance of clients. So don't give up if you're not had a good experience with marketing, just keep going. Your perseverance will pay off.

Best wishes, Amy

Writing Better Ads For Your Massage Therapy Business

Amy Roberts is a Massage Therapist and International Business Consultant for Massage Therapists. Amy has helped over 5000 Massage Therapists world wide grow their massage businesses. She's also an international speaker on many practice building issues that therapists face in their businesses. Amy has a regular column with the AMTA and MassageToday. To contact Amy just go to her website http://www.massagetherapysuccess.com

How to Write Effective Newspaper Ads

A successful newspaper ad is one which grabs the readers attention and creates customers. In this article I will present a few simple tips to write effective newspaper ads. Let's start.

First of all the ad headline. It is very important to create an eye-catching headline (title) for your newspaper ad. The headline will cause the reader to read the entire ad. One way to do it right is by reading some successful ads in newspapers or magazines. Locate the most appealing ones and see if you can get any ideas for your own ads. Write down a few of your ideas and wait for a few hours. Then come back and select the most appropriate for your own newspaper ads.

If you create a wonderful appealing headline then it should be easier to move on and write the rest of the ad. What you want now is to create interest for your readers. In order to capture your reader's attention you must tell them what's in it for them. A good way to do that is by presenting a solution for their problem. Don't give them the entire solution though because this will create enough interest for the reader to make the next step.

How to Write Effective Newspaper Ads

By writing a good headline and creating enough interest you are almost done. Now, the reader should be reading the entire ad but there's something missing. It's the necessary desire that will make the reader want more. Desire for more information, for your product or your services. One way to do this is by making an offer to the readers that they can't refuse. For example, you can offer a price no one else would.

By now you should have an eye-catching, nice looking newspaper ad but we are not done yet. You need to add some finishing touch. You need to inform the readers of the actions they need to take in order to fulfill their desire for more information, for your product or services. This "Call to action" could be a phone call, a purchase or other instructions (e.g. how to complete a free offer). Just try to be specific so as not to confuse the readers.

Last but not least include the necessary information in your ads like your company name, the products or services offered, your website or other contact information like your phone number, address or company logo. It's up to you. Add all the info you believe is necessary for the accomplishment of the purpose of your newspaper ad which is to create a new prospect or customer.

Before publishing your newspaper ad make sure there are no spelling or grammar errors.

Writing a wonderful newspaper ad is one thing and testing the ad for effectiveness is another. No matter how good you are in writing newspaper ads you need to test your ads to make sure they grab the reader's attention. You have to find a way to measure "return of investment". Don't just wait for a year after publishing the ad to measure how effective the ad is.

How to Write Effective Newspaper Ads

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Ads Where I Can Leave My Phone Number to Meet Married Women

You are looking for ads where I can leave my phone number to meet married women. I will tell you the best way to do this. I will also tell you how to avoid making a big mistake. Most people will use a site like Craigslist.com for this purpose, although you would get similar results with almost any online classifieds site. There is one very big problem with this approach, though. Sites like these are inundated with con artists and clever software.

I will explain.

You post your personals ad, writing that you want to meet married ladies, and you leave your phone number in the subject area. Con artists use software to "scrape" these sites of email addresses and phone numbers. They then pester you on the phone, trying to get you to spend money on products like dating and adult cams. When they are done with your number, they sell it on to brokers who sell it on to dozens of other marketers. The upshot: you get pestered, possibly embarrassed if other people answer your phone, and you have to go through the time and expense of getting your number changed.

Ads Where I Can Leave My Phone Number to Meet Married Women

So, when you ask yourself about ads where I can leave my phone number to meet married women, avoid such places. There is a simple method that is much more effective and safe.

Become a member of a popular dating community. Any will do as long as they have big populations and you need to make a profile to become a member. Once your profile is complete, head over to the people-finder page. Put in a search for married women who live close to your zip code area. You will now see a list of local married women seeking men like yourself. Send each one an email that contains your phone number. By doing it this way, you are targeting married women specifically, not con artists, and your phone number is not available for the world to see and steal!

If you truly want to place your phone number in a personals ad, you should add it to the description field of your dating profile. And, so that only married women end up seeing your number, just select that you only want to meet married women. Most big dating sites will allow you to do this when you edit your profile.

Ads Where I Can Leave My Phone Number to Meet Married Women

When you ask yourself about ads where i can leave my phone number to meet married women, consider this dating community Search Local Wives. It is one of the most visited dating sites on the planet and you can do everything there that I have explained.

Exciting Words for Your Ads and Promotion Copy

In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even if your teacher made you memorize all 23) I told you to not use helping verbs or passive verbs in your ads or promotion copy. They weaken your copy. Few will respond to what you say.

Those "few" are potential or new customers. Is that what you want?

No! You want lots of potential and new customers.

Exciting Words for Your Ads and Promotion Copy

Probably the most powerful word which was included on this list is FREE. Nothing is cheaper than free.

Here are some other suggested words. I'll bet you can squeeze in a few more:

Absolutely... Amazing... Approved... Attractive... Authentic...

Bargain... Beautiful... Better... Big...

Colorful... Colossal... Complete... Confidential... Crammed...

Delivered... Direct... Discount...

Easily... Endorsed... Enormous... Excellent... Exciting... Exclusive... Expert... Elegant...

Famous... Fascinating... Fortune... Free... Full...

Genuine... Gift... Gigantic... Greatest... Guaranteed...

Helpful... Highest... Huge...

Immediately... Improved... Informative... Instructive... Interesting...

Largest... Latest... Lavishly... Liberal... Lifetime... Limited... Lowest...

Magic... Mammoth... Miracle...

Noted...

Odd... Outstanding...

Personalized... Popular... Powerful... Practical... Professional... Profitable... Profusely... Proven...

Quality... Quickly...

Rare... Reduced... Refundable... Remarkable... Reliable... Revealing... Revolutionary...

Scarce... Secrets... Security... Selected... Sensational... Simplified... Sizable... Special... Startling... Strange... Strong... Sturdy... Successful... Superior... Surprise...

Terrific... Tested... Tremendous...

Unconditional... Unique... Unlimited... Unparalleled... Unsurpassed... Unusual... Useful...

Valuable... Wealth... Weird... Wonderful.

The above list fits many products and services. What if you're selling candy? Might it be tasty, creamy, delicious, etc.? You will have to add to or delete from this list as you test your ads.

What! You don't run test ads?

Well, you should.

Try these words suggested by Robert W. Bly in his book The Copywriter's Handbook: how to... why... sale... quick... easy... bargain... last chance...guarantee, results... proven... save.

Robert W. Bly says in his book that in some copy the word "free" is used over thirty times.

That must be a good one!

I have a classified ad running this week and it starts out with guess what: Free! The word is capitalized and in bold print and the ad is in a box.

That should do it.

I'll still talk to you when I'm rich.

Exciting Words for Your Ads and Promotion Copy

John T. Jones, Ph.D. (tjbooks@hotmail.com), a retired college professor and business executive, Former editor of an international engineering magazine. To learn more about Wealthy Affiliate University go to his info site. If you desire a flagpole to Fly Old Glory, go to the business site.

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Advertising - What Is Subliminal Advertising?

Subliminal advertising is a relatively old concept in marketing but one that we should be aware of. This is because it is actually a very powerful form of promotion and has taken on new dimensions lately. It makes use of visitors and potential buyers who are already in your store or at your website and encourages them to buy more.

What exactly is subliminal advertising? It is a secretive form of marketing to people who may not be aware they are being marketed too. The definition is using sights and sounds to get through to people without them realizing it. Some people would call this a subtle form of brain washing. This is because it touches our subconscious mind and encourages us to buy without the rational conscious brain saying "hold on do you really need this?"

Advertising

There are several ways that this form of advertising is utilized

Advertising - What Is Subliminal Advertising?

Music: this has been going on in stores for years. Upbeat music is always played in the malls to put potential customers in a good mood and encourage them to buy. Happy people are much more inclined to buy than sad ones.

Restaurants usually play restful or popular music that makes the customer feel relaxed and comfortable in their establishments.

Visual: website presentation, or store presentations are both prime examples. If the website or store looks good you will definitely stay and will be in a good mood to buy. Video clips of popular foods will help you to buy more of these items when you shop in the store. You can see this being done in Walmart.

Speech: videos on websites are becoming very popular and grab the reader as soon as they come to the website. They appeal to their eyes and ears and subtly say "buy, buy, buy," even if your pocket book and rationale sense say "hold on." Online salespeople will have special scripts to upsell to the customer and make them buy more, even if they really do not want to do so.

So called doctors and medical professionals recommend all sorts of pharmaceuticals and related products. The fact that a doctor recommends this makes a good impression on the potential customer and lulls them into thinking that the medicine or related product will really help them. Many companies are hiring agents to drop a good word about their products so that a positive viral campaign is set up. False voice messages are sent to people's voice mail boxes on their phones to give false positive feedback about a product.

The written word: many products come with celebrity endorsements and "as seen on TV" recommendations. This has the same effect as a doctor recommendation.
The Internet: the unseen spy in the shape of cookies dropped on your browser by companies will reveal information about you that can be used as advertising.

More devious ways of subliminal marketing are fake tourists in the streets displaying fancy photography or phone gear. At sports events there will always be some product seeders looking for players to display the company's products. Fake news reports of politics, miracle products and drugs are seeping into our news programs. Even the government has jumped on the bandwagon and is selling the policies they wish voters to support through news programs.

As you can see there are many ways that companies use for subliminal advertising. If we do not want to get trapped into buying things we do not want, we should be aware of this.

Advertising - What Is Subliminal Advertising?

Cathy Q is the publisher of the free newsletter A-Y-B. Full of tips and information on how to start and grow your business. To sign up for a free subscription visit our blog at http://a-y-b.com

Fast Food Advertising to Children

Over 10 billion dollars is spent on fast food advertising to children annually in numerous fashions. The majority of these ads are for food and drink that is high in fat, sugar, calories, salt and low in nutrients. Its not as much the advertisement itself as much as it is the tactic used to entice our children to want their product. The most obvious media venue is television advertisement. The marketing gurus know how to get into childrens heads and how to get their most wanted response. They know that children can and do influence their parents when it comes to food purchases.

On an average children view over 40,000 commercials a year most of which are for candies, cereals, toys, and fast food restaurants. Fast food advertising to children is not only limited to fast food restaurants. If it is fast and it is food then it is fast food. Its fair to say that fast food advertising is big business. Additionally, trying to curtail children from television viewing is a daunting task particularly since many kids have televisions in their bedrooms. The methods used for advertisement are within the norm for advertising. Businesses spend money to get their product noticed by what should be their target audience. In other words, you'd be hard pressed to find an advertisement on 60 Minutes for Cocoa Krispies just like you'd be hard pressed to find an advertisement on the Nickelodeon Channel for T.D.Waterhouse.

Advertising

Sneaky Tactics

Fast Food Advertising to Children

Children today have more purchasing power, they are the consumers of tomorrow, and because they do influence their parents on purchases it opens a whole new audience for marketers. Children are much more vocal than they used to be and they are not afraid to speak up when they want something. Advertisers call this Pester Power. I call it nagging. In other words, kids aren't afraid to kick and scream to get their parents to buy something. Fast food advertising to children is all about Pester Power and marketers rely on children to nag the parents rather than market to the parents directly. They know that marketing to children will net higher results. Marketers break Pester Power down into 2 categories. Persistence nagging and importance nagging. Persistence nagging is begging repeatedly. Importance nagging, on the other hand, is what marketers rely on. This is all about providing for their children and the guilt that comes with not being available enough for their kids. There are many tactics used in fast food advertising to children such as toys included with meals and monopoly game pieces. Fast food businesses will claim that this is to provide a more pleasant visit to their store for the parents but in reality it is baiting children to desire fast food.

Internet And Viral Marketing

Fast food advertising to children is not only limited to television. The internet; which is more cost effective and viral marketing have also become advertising venues. Internet marketers know how kids use the net and how popular sites such as MySpace and Facebook are. They also know that children love to click on links. If it says click here - they do. Many websites offer free ring tones and music downloads. In order to get the freebie an e-mail address is required and thus cross promotion campaigns begin creating fast food advertisement to children via e-mail marketing.

We can't stop fast food advertising to children but we can control the television viewing time. Less time in front of the television as a family could reduce the pestering for fast food and create a more nutritious and healthy family environment.

Fast Food Advertising to Children

James Rouse is a personal weight loss coach and author of the popular http://www.helpcurechildobesity.com - a website created out of his passion. Possibly you have a passion or hobby you'd like to write about. Discover how to turn it into a profitable Web site like James has. Visit: http://www.helpcurechildobesity.com/ezine1 to learn more.