If you are running PPC ads to advertising promotions online it is time to get your ad groups set up to get the best profits. We all know the holiday season is rife for online shopping but if you get your ads triggered on broad keywords you could be about to get a massive hit to your advertising overheads.
You want to hear the ringing of your cash register and not the "bang" of your hand hitting your forehead when you realize you have ads out there that are costing you a fortune and not drawing in buyers.
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Get specific before it is too late. There is broad keywords like "gift ideas" that can be profitable during quiet times. Have that keyword phrase running during peak times you could take a heavy hit to your ad costs. Change things around to the audience you are looking for to be included. Is your online advertising promotions going to be geared for the teenage market? Do have "top aftershaves for husbands" the point is when the online shopping spike hits people are nuts for bargains and your ad will take crazy hits that will cost you every time someone thinks you have a bargain for them and you don't have the product you could be in for a sore time.
Get your ad groups in order before things get too heated and fill your store with browsers that are going to leave your till empty when they leave. Then how do you cover your advertising overheads from your online promotional ads?
Here's a couple of things that will help keep you on the profits path...
monitor your ads daily during the spike. If you have keywords getting clicked on frequently but not a great deal of sales coming from it. Pause it and move on.
You want to get buyers to your site. Browsers will find you elsewhere but if your want to get the VIP access from your ads only have your profitable keywords being triggered.
Monitor your stock. If you have stock that is selling like wild fire get the ad reflecting that. If the product is selling there isn't any need to advertise massive reductions - limited availability. You will get huge hits but if you got no product you got no sales. Consider pausing the ad until you can sell enough product to match your customer demand.
Advertising Promotions Online With PPC Ads During The Holiday Season - Don't Get It Wrong
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