The promotional stunt "Progressive insurance girl" was developed as an advertising gimmick from insurance giant Progressive. No doubt the advertising ploy has been very successful indeed, as there are many people now talking about this advertising character.
If you watch barely any television at all in the US, you are very likely to see the Progressive advertisement, with "Flow the progressive insurance girl" playing her part. It turns out from a little research, that the actress who plays the role of flow for progressive insurance, is actress and standup comedian Stephanie Courtney.
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Stephanie Courtney is well known for her crazy, high energy personality, and using it in her onstage comedy routines. Progressive certainly made a good choice when they chose Stephanie as progressive insurance girl, because, as stated before, her role has had an infectious effect in terms of publicity for the company.
It's obvious to almost anyone who has watched any of the the TV commercials, that progressive have intentionally hired this bubbly, crazy and outgoing actress and comedian purposefully, and with the idea in mind to stir up a bit of a fuss in the media.
In terms of people's reactions to Flow the Progressive Girl, most people will either love her, or hate to watch her. She has had somewhat of a bitter sweet influence on TV watchers all over the US. Again, this is exactly what insurance company advertising professionals wanted when they chose her, as it's well known that people will remember something or someone that they intensely disliked, as much as someone whom they adored.
The Girl in the Progressive Insurance Commercial
So it's obvious that Stephanie Courtney as Progressive Insurance Girl has had a very powerful effect on marketing campaigns of Progressive. If you would like you can read more about the Insurance Girl Progressive uses as their pitch actress, by reading the blog.