What's The Message?
One of the first things that any hair salon advert should do is convey some message. For example, if you are planning to run a special to increase customer counts by offering 25 percent off perms, then this is the message that you want the advertisement to convey. You do not always have to offer a discount price, though, to have effective hair salon adverts. For example, perhaps you would like to inform the public of a new service you are offering. That message should be clearly defined in your advertisement.
Who Are You?
The next important thing that you hair salon adverts need to do is to provide information about your company. A good way to do this is with a unique company logo. The benefit of having a logo is that you gain company recognition for your business. When you think of large companies such as Nike or Disney, you likely think of that unique check mark or the Disney castle. When your business has a good logo, it becomes fresh in the mind of clients when they think of having their hair done. You may also want your hair salon adverts to show off your expertise. For example, many advertisements will say "In business since 1982" or something similar. This shows experience in a simple effective way. You can convey these messages of who you are in any advertisement that you display.
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Taking Action
Perhaps one of the best tools that you will use in your hair salon adverts is a tool that causes them to take action. For example, if you are having a discount sale on hair care products you sell in your salon, a simple way to motivate the client to come in is a sale end date. "Hurry, while supplies last" also works well for many sales. Taking action does not only have to do with a sale though. Provide the client with a simply way to get in touch with you, through a website address that is catchy or through an easy to remember phone number. This opens the door for opportunities.
Hair salon adverts can be complex to design on your own. When starting out, you may be tempted to create and use these on your own. While that may save you money, it may cost you more in the long run when you do not bring in the draw of customers that you would like to. Determine if hiring a professional to design and market your hair salon adverts is a better choice.
By Greg Milner
FREE Salon & Spa marketing DVD - watch this DVD and discover how to cram your salon or spa with clients eager to give you their cash.
Greg Milner teamed up with sales guru Jill Groves to create Worldwide Salon Marketing, developing a system of done-for-you tools, strategies, ads, flyers and other marketing material, backed up by a deep support system including full-time Marketing Coaches. Greg is a former Executive Producer for both the Seven and Nine networks.